>AOL traffic down since HuffingtonPost acquisition
Last Updated: 3:27 PM, January 30, 2012
Don’t expect Tim Armstrong to send Arianna Huffington flowers as an anniversary gift.
One year after getting into bed with the media princess and plunking down $135 million to buy the Huffington Post, the AOL boss has seen traffic on his Web site fall to where the ubiquitous e-mail voice should be saying, “You Got Nailed.”
Consider this: AOL had 78.9 million unique visitors prior to the acquisition. Recent Nielsen numbers show a drop-off to 73.6 million.
Analysts ripped Armstrong for overpaying at the time, and an OTM insider goes so far as to call it his “biggest mistake to date.”
“A total disaster from the beginning,” our source, who covers the market, said. “Between all the layoffs and redesign, it’s amazing anyone would want to work at HuffPo. They’re chasing the competition now rather than leading it.”