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Facebook tips for Ecommerce


H1 Facebook ads for ecommerce

You may have heard terms such as “ecommerce marketing platform”, “ecommerce ads” and some others. We have one new one for you – f-commerce.

What is f-commerce?

The point is that ecommerce deals with different channels and Facebook is one of the most popular among them. We have taken the first letter to name a new trend.

Facebook ecosystem has dramatically changed during last five years and now the platform is a great aid for consumers      making purchases on the Internet. Ladies and gentlemen, revolution of online selling has already started and gathering pace.

Why should one have a store on Facebook?

  • 600+ million of users all over the world;
  • an average profile counts up to 130-140 friends to share shopping experience, especially if we talk about opportunities to have quality goods for lower costs;
  • an average time of visiting is more than for Google and is almost 15 minutes per day;
  • nearly 70% of users visit brand groups on Facebook to know about sales and discounts in the store;
  • 15-20% of sales are made on social media for several enterprises;
  • the carts total cost is 10% higher in the network.

H2 Tips for making successful Facebook store

Use right images

Obviously, you should take only those photos that are of high quality. Those seemingly simple “users photo” are sometimes result of photographer’s great work.

Be careful with colours – white and blue merge with Facebook design and may become unnoticeable.

Use happy people on your pics, women are even better for posting than men.

Remember, people are scrolling very quickly the newsfeed, so your photos should be something different and unusual from what they see.

When you use people for the ads – do not take stock photo, professional unnatural images are instinctively tracked by clients and call no emotions. People prefer to see someone real like friends or colleagues.

Bet on interests

Initially Facebook was, and expected by users, to be the place for friendship ,not shopping. You can touch hearts of your audience when their interest correspond with your products.

Play with the tab “Interests” in your Facebook settings to see related groups and categories. Too sizeable interests can be too far from your real audience, try something narrower to find your customer.

Work with people who have already visited your store

Even if your ads are very convincing, only 1-2% will buy. You should work with previous customers to remind about your product and show ads specially designed for them.

Note: here your focus is on those who have visited your store, but haven’t made a purchase yet.

For example, you can offer a discount for the first order that is available for a limited time: “till the midnigh tonight”.

Talk to those who filled the cart, but left it

There can be different reasons of it. But people who already started thinking about your product, are more likely to finish what they started.

Your ad should contain an image of the order your client was planning to order. The quicker you will remind them about yourAs time goes by interest lessons..

Enticing customers into your place can be a puzzle, make it easy, you will need better prices, gifts and multiply  options for people.

Upsell the orders

Larger orders can become higher by at least two variants:

offer related goods to the order, i.e., a cover case for the mobile phone, earphones and so on;

offer a product of higher price, but of better quality.

Certainly, there are people that need only particular goods at that particular moment. But, there are also those, who simply didn’t know you have other items they need. Value added additions can increase your sale size and save a customer time in the long run.

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There is chatter on Ridgewood Moms and Dads Facebook Group to “filter” out the dissidents

the staff of the Ridgewood blog

Ridgewood NJ, the “Ridgewood Moms and Dads” a controversial Facebook group know for promoting an anti-free speech, far leftist agendas, virtue signalling , and promoting the destruction of the Village of Ridgewood thru high density housing , run by disciples of Paul Aronsohn is now looking to further subvert dissent in the Village by urging members to censor the “agitators “. “Agitators” is defined by anyone who disagrees with the group think leftist ,progressive agenda.

Continue reading There is chatter on Ridgewood Moms and Dads Facebook Group to “filter” out the dissidents
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Trump Administration Begins Monitoring Social Media Censorship


the staff of the Ridgewood blog

Washington DC, The Trump Administration on Wednesday opened an online form where Americans can share instances in which they’ve been censored by social media platforms like Facebook and YouTube.

The form asks users to share their contact information, social media links, their citizenship and residency status and links or screenshots of any social media content they’ve posted that was censored by the likes of Facebook, Instagram, Twitter or YouTube.

Continue reading Trump Administration Begins Monitoring Social Media Censorship
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No Sanctuary for Free Speech as Murphy Administration Tries to Shut Down Facebook Group

the staff of the Ridgewood blog

Trenton NJ, Attorney General Gurbir S. Grewal and the Division on Civil Rights today called on Facebook to help stem the “rising tide of hate” in New Jersey and across the nation by examining a Facebook page known as Rise Up Ocean County (RUOC).

While no doubt the Rise Up Ocean County (RUOC) has some controversial content the Attorney Generals Letter to Facebook relies on out of context remarks and clearly there are many Democrat groups in New Jersey promoting cop killers that have not illicit-ed a response from the state AG .

Right on the groups about page its states ,”Let’s start with what we are not. We are NOT anti-Semitic, in fact we welcome all faiths to our efforts and more specifically embrace our friends in the orthodox Jewish community. This is NOT about a specific religion, this is about equal treatment under the law and mutual respect for others. “

Continue reading No Sanctuary for Free Speech as Murphy Administration Tries to Shut Down Facebook Group
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Facebook Suffers Mysterious Technical Glitch


the staff of the Ridgewood blog

Ridgewood NJ, Facebook users around the world reported issues logging into and posting on the site as well as on Instagram and WhatsApp. The Ridgewood blog has been prevented from posting intermittently since Tuesday evening, but initially we thought Facebook was just blocking out posts as they often do.  

According to sources Facebook hasn’t given a reason for the outage, and as usual provided minimal information other than acknowledging it is aware services are down in some areas.

Continue reading Facebook Suffers Mysterious Technical Glitch
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Glen Rock Lawsuit : When is a Facebook page an “official” Facebook page ?

photo of Skip Huisking Glen Rock Councilman -2016-2018, courtesy of his “official” Facebook page

June 17,2018

the staff of the Ridgewood bog

Glen Rock NJ, looks like Ridgewood is not the only town that has issues with social media and OPRA , a Glen Rock resident named  Timothy Larkin claimed he was “banned” from participating in a public dialogue on Councilman Skip Huisking’s Facebook page, which Huisking called an “official” page of Huisking’s, where the councilman conducts official government business.

On April 10, Larkin filed a lawsuit against the Borough of Glen Rock, and Borough Clerk Jackie Scalia, for denying an Open Public Records Act (OPRA) request for access to the list of Facebook accounts blocked or removed by Glen Rock mayor Bruce Packer and all members of the Borough Council. The suit is focusing on the public Facebook pages maintained by the mayor and council members, and not their personal Facebook pages.

The lawsuits focus seems to focus on if the “official” Facebook page is in fact “official ” Glen Rock Business .

Skip Huisking Glen Rock Councilman -2016-2018 commented on his “official” Facebook page on June 15th :

“Social Media Lawsuit: As many have been following, it was heard today (6/15/18) with the judge rendering an opinion. As with most cases, there are pluses and minuses.
I can, and will, continue to administer my page as I have in the past. Namely requiring standards of civility by insisting two things (both were on my page and part of the court documents submitted);
“First, always be respectful with comments- no personal attacks against anyone or group”.
“Second, should you comment and I respond, please do not delete my responses or your original comment. Playing this ‘dirty delete’ game is against my policy of openness and transparency. I look forward to your contributions should you decide to make them.”
The Judge did require we provide the names of those blocked if requested – which I will clearly provide the list of 3 accounts blocked (As I offered in late April to settle) for not following those standards
For further detail, the opinion will be posted on the appropriate court site. I am glad the judge rendered the opinion today so we can focus on the many issues facing our Borough.”

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Beware of Orange and Rockland Power Payment Scam on Facebook

May 13,2018

the staff of the Ridgewood blog

Upper Saddle River NJ, had this passed on by the Upper Saddle River Police department .

A Message from Orange and Rockland Power ,


PEARL RIVER, NY May 8, 2018 — O&R warned its customers today about a new phony bill-payment scheme — this time in Spanish on Facebook — in which crooks pose as “consultants” who offer to help customers pay their debts. In reality, the crooks are stealing the customers’ money.
The thieves say on Facebook that if customers wire a percentage of their “electric, cable, cell phone or any utility bill” to the scammers, the crooks will put up the difference to fully pay the bill. The example the phony post uses is if a customer’s bill is $250, the customer can wire the thief $150 and thief will cover the rest.
It looks too good to be true. That’s because it isn’t true. The scammer doesn’t cover the customer’s bill. The scammer steals the customer’s money.
To make things worse, after the customer sends the payment to the scammer, the thieves send the customer a bogus 646 phone number for the customer to call to confirm that their payment was received by the company and the bill was paid in full.
Once again, not true. No payment was made on the account. The thieves stole the customer’s money that was intended to pay the bill, the thieves had no intention of helping retire the debt and the bill still needs to be fully paid.
Don’t let this happen to you.
If you have questions about your O&R bill payment, call O&R Customer Service directly at (877) 434-4100 or email us.

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No Neutral Ground: The Problem of Net Neutrality


December 14,2017

by Brian Dellinger

On November 21, the Federal Communications Commission announced plans to revisit its Obama-era internet regulations. It seems likely that the resulting vote will repeal the policies often referred to as net neutrality. The name is, perhaps, misleading; to support net neutrality is to support placing the internet more fully under government supervision. The related political debate often divides traditional allies with arguments for free expression pitted against defenses of small government.

To understand net neutrality, one must see its position in technical history. Traditionally, internet service providers (ISPs), such as Comcast and Verizon, have guaranteed their customers a certain quantity of bandwidth – that is, a certain amount of data per unit of time. It was assumed that even a voracious user would rarely use his maximum bandwidth, and services were priced under this assumption. ISPs also de facto allowed customers to access whatever websites they wished; while there was no legal protection for this behavior, technical complexities made discrimination by website infeasible. The result was a largely open web: anyone with a blog could potentially reach millions.
In the early 2000s, the situation changed. Technological innovations enabled providers to determine which site a user visited and so potentially to restrict access. In principle, an ISP could now sell “packages” of websites, in a fashion resembling cable television: “basic internet” for news and Facebook, say, or “premium internet” for those who wanted more. These years also saw the rising popularity of streaming video services like Netflix and YouTube. Users now binge-watched videos, consuming their maximum available bandwidth for hours at a stretch. Such trends increased costs for the ISPs, leading them to investigate new responses: restricted access to high-usage sites, artificially slow downloads, and so on.

Net neutrality stands in opposition to these changes. Broadly, under net neutrality, the government requires ISPs to treat all web traffic in the same way: no limiting access, no reducing speed. Since 2005, the FCC has several times established net neutrality regulations; inevitably, the courts struck down such rules on the grounds that the FCC lacked the authority to regulate ISPs. In response, in 2015 the FCC redefined broadband internet as a telecommunications service, placing it under FCC jurisdiction, and promptly passed net neutrality rules. With the political shift of the 2016 elections, new FCC Chairman Ajit Pai began rolling back these regulations – hence the upcoming vote.
Both sides of the debate have merit. Concerns that ISPs might slow targeted websites are not idle speculation; Comcast did precisely thatto Netflix in 2014. Indeed, Comcast and others have done little to engender public trust in their behavior. Comcast had pledged for years not to “prioritize Internet traffic or create paid fast lanes.” That pledge disappeared from its website less than a day after Pai announced policy changes.

It is also true that the meritocratic nature of the internet – its enabling of anyone to win a following through quality work – has been one of its most notable virtues. A world of “basic internet,” in which new entrants might be simply unreachable, would reduce its value as a platform for new ideas.

Despite these fair concerns, arguments against the FCC rollback seem insufficient. It is difficult to deny that price incentives have drastically shifted over the last decade; if streaming video is generating much of the ISPs’ expenses, it makes intuitive sense that providers might demand Netflix share those costs, or might price service by total consumption rather than maximum bandwidth. Nor are the corporations supporting net neutrality any more trustworthy than the ISPs. Setting Netflix aside, supporters such as Google and Facebook seek to block ISPs from trading in users’ private information – a trade on which these companies themselves depend. For them, net neutrality eliminates the competition.

Other objections rely too heavily on speculation. While a “fast lane” internet would be a marked shift, the brief history of the web is one of constant change. Indeed, the rise of mobile browsing, which often limits the user to app-specific websites and now constitutes a majority of all web usage, may produce a greater alteration than that net neutrality would prevent.

Further, the internet is historically the result of market activity rather than top-down regulations. If one approves of its remarkable evolution to this point, it seems peculiar to assert that this is the moment to freeze it through government action. Given how few accurately predicted that evolution, it seems hubristic to assert how it will change next. Perhaps, as the ISPs argue, the increased revenue from a non-neutral internet would enable the expansion of broadband networks, ending regional monopolies of service providers. Such a change might ultimately produce a faster, more accessible internet – or it might not, but the experiment seems worth the risk.

Finally, whatever one’s feelings on net neutrality, the 2015 rules should be seen for what they are: a staggering expansion of bureaucratic power, by decree of the bureaucracy itself. The result is an ugly patchwork of overlapping authority between the FCC and the Federal Trade Commission, with ISPs disfavored over similar services. This reclassification can never be a stable solution; it will always be vulnerable to precisely the kind of unilateral repeal currently occurring. If the public supports net neutrality, then let it be defended through the proper channel: by laws, and not bureaucratic fiat.

Dr. Brian Dellinger is an assistant professor of computer science at Grove City College. His research interests are artificial intelligence and models of consciousness.

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education concept - students looking into phones and tablet pc a


August 25,2017

the staff of the Ridgewood blog

Ridgewood NJ, How can you keep children safe on social networks like Facebook, Instagram, Snapchat and Twitter, and protect their privacy on online apps? At what age should kids be allowed on these services? And what’s the best way to monitor their social media activity – as well as address any concerns that may come up?

You’ll find answers to these questions and more in new book , by author Scott Steinberg ,THE MODERN PARENT’S GUIDE TO FACEBOOK AND SOCIAL NETWORKS ( – the ultimate guide to navigating today’s fast-moving social media landscape and keeping kids safe on the Internet – out today from bestselling keynote speaker and trends expert Scott Steinberg. Providing the answers that parents and teachers need to know to teach responsible social media habits, protect children’s privacy, and make social networks a more positive part of household and classroom life, THE MODERN PARENT’S GUIDE TO FACEBOOK AND SOCIAL NETWORKS offers crucial insights for equipping kids with all the tools that they to succeed in a connected world.

Designed to help kids and parents stay ahead of fast-changing online apps, and services, the book provides a vital resource for managing the use of high-tech devices and navigating today’s rapidly-evolving social media landscape. Important questions you’ll find answered inside include:

• How can you keep kids safe on social networks?
• Which types of information are OK to share on the Internet?
• What’s the best way to handle online and high-tech threats?
• How can you teach responsible online habits?
• What can you do to manage your family’s online reputation?

Want to keep your family safe? Know who your kids are connecting with? Teach positive online habits? Don’t miss THE MODERN PARENT’S GUIDE TO FACEBOOK AND SOCIAL NETWORKS – a must-read for any adult raising children in the digital and online age.

The book can be ordered at

THE MODERN PARENT’S GUIDE TO FACEBOOK AND SOCIAL NETWORKS presents a groundbreaking guide on how to keep kids safe on social media services, how to protect their privacy online, and what parents need to know about popular social networks like Facebook, Snapchat, Instagram, Twitter, and more. Designed to help kids and parents stay ahead of fast-changing online apps and services, it’s a vital resource for navigating today’s fast-evolving social media landscape. THE MODERN PARENT’S GUIDE TO FACEBOOK AND SOCIAL NETWORKS decodes the world of social media for today’s family and offers a complete range of expert hints, tips and solutions for ensuring that parents and kids alike can enjoy healthier and more rewarding experiences online. Topics covered include the use of social networks; keeping kids safe online; managing the use of high-tech devices and apps; and more.

Author Scott Steinberg was recently named the Master of Innovation by Fortune magazine, award-winning professional speaker Scott Steinberg is among today’s top trends experts and futurists, as seen in 600+ outlets from CNN to Time and The Wall St. Journal. The bestselling author of Make Change Work for You: 10 Ways to Future-Proof Yourself, Fearlessly Innovate, and Succeed Despite Uncertainty and Millennial Marketing: Bridging the Generation Gap, he heads management consulting and market research firm TechSavvy Global, which helps clients identify and adapt to emerging trends. A top-rated keynote speaker and the host of Next Up on NewsWatch, he provides presentations and training workshops at events, meetings and conferences. His website is

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Reader says Ironically after all the hoopla in Facebook , local media etc. when I drive around town I only see a tiny number of “Pride”flags around

gay flag ridgewood

Ironically after all the hoopla in FB , local media etc. when I drive around town I only see a tiny number of flags around and this is great. People do not give a shit for pride about nothing. I am much more inclined to respect people who don’t show me their personal flags than someone who is waving it in my face. The American flag is what everyone should respect and embrace. Any other “pride” flags can be flown in private.
Yesterday, I heard they are raising “the flag” at RHS. I think this is discriminatory , the flag show be flown in middle schools and why not in elementary as well. I won’t be surprised if these people ask for it next year. A big , hearty FU to these jerks.