EU orders Google to treat rival comparison-shopping services equally in its search results
Natalia Drozdiak and
Updated June 27, 2017 8:11 a.m. ET
BRUSSELS—The European Union’s antitrust regulator on Tuesday fined Alphabet Inc.’sGOOGL -1.42% Google a record €2.42 billion ($2.71 billion) for favoring its own comparison-shopping service in search results and ordered the search giant to apply the same methods to rivals as its own when displaying their services.
The decision would force Google to reshape the way it presents search results for products in Europe, the latest move by Brussels to rein in the tech world.
Brussels’ ruling, which comes after seven years of legal wrangling and can be appealed to EU courts, could also force Google and other big tech firms to rethink how they make products that serve as dominant gatekeepers on the internet.