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Google’s 2018 Economic Impact Report Shows Company Helped 36,000 New Jersey Advertisers Grow During 2018

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the staff of the Ridgewood blog

Ridgewood NJ, Google today rolled out its 2018 Economic Impact Report, showing that 36,000 New Jersey businesses and nonprofits used the company’s search and advertising tools last year to generate $7,750,000,000 in economic activity. Google’s search and advertising tools help organizations connect with the people and communities they serve, increase their online presence and thereby create more revenue and jobs in the local economy.

Continue reading Google’s 2018 Economic Impact Report Shows Company Helped 36,000 New Jersey Advertisers Grow During 2018
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Google Slapped With $2.7 Billion EU Fine Over Search Results

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EU orders Google to treat rival comparison-shopping services equally in its search results

By
Natalia Drozdiak and

Sam Schechner
Updated June 27, 2017 8:11 a.m. ET

BRUSSELS—The European Union’s antitrust regulator on Tuesday fined Alphabet Inc.’sGOOGL -1.42% Google a record €2.42 billion ($2.71 billion) for favoring its own comparison-shopping service in search results and ordered the search giant to apply the same methods to rivals as its own when displaying their services.

The decision would force Google to reshape the way it presents search results for products in Europe, the latest move by Brussels to rein in the tech world.

Brussels’ ruling, which comes after seven years of legal wrangling and can be appealed to EU courts, could also force Google and other big tech firms to rethink how they make products that serve as dominant gatekeepers on the internet.

https://www.wsj.com/articles/google-slapped-with-2-7-billion-eu-fine-over-search-results-1498556971

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How Google Skewed Search Results

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How Google Skewed Search Results

FTC staff report details how Google favored its own shopping, travel services over rivals

By Rolfe Winkler And
Brody Mullins
Updated March 19, 2015 7:25 p.m. ET

A previously undisclosed report by staffers at the Federal Trade Commission reveals new details about how Google Inc. manipulated search results to favor its own services over rivals’, even when they weren’t most relevant for users.

In a lengthy investigation, staffers in the FTC’s bureau of competition found evidence that Google boosted its own services for shopping, travel and local businesses by altering its ranking criteria and “scraping” content from other sites. It also deliberately demoted rivals.

For example, the FTC staff noted that Google presented results from its flight-search tool ahead of other travel sites, even though Google offered fewer flight options. Google’s shopping results were ranked above rival comparison-shopping engines, even though users didn’t click on them at the same rate, the staff found. Many of the ways Google boosted its own results have not been previously disclosed.

http://www.wsj.com/articles/how-google-skewed-search-results-1426793553