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Google’s 2018 Economic Impact Report Shows Company Helped 36,000 New Jersey Advertisers Grow During 2018


the staff of the Ridgewood blog

Ridgewood NJ, Google today rolled out its 2018 Economic Impact Report, showing that 36,000 New Jersey businesses and nonprofits used the company’s search and advertising tools last year to generate $7,750,000,000 in economic activity. Google’s search and advertising tools help organizations connect with the people and communities they serve, increase their online presence and thereby create more revenue and jobs in the local economy.

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Forces that Drive Family Business Success

Today, many people have family businesses. That’s great when all the members of the family work together and are focused on the same objectives. However, statistics say that not all family businesses can make it to their second and even third generation, but why? We decided to study this topic inside out. Having read this review, you’ll find out what particular aspects influence the development of the family business. What can unite families? What forces contribute to the development of family businesses? So, get comfortable and have a look.

Family Unity

Do you know what this term means? Unfortunately, not all families understand the meaning. It doesn’t matter from what country you or your wife are and how you got acquainted. Some couples meet each other at higher educational establishments whereas others use online dating services. All in all, it doesn’t matter.

Family unity is not about this. It is something bigger. Unified families work together; all the questions related to their business are of prime importance for them. They frequently organize family meetings and solve all the conflicts together. When each family member is interested in one and the same result, the success is guaranteed.

Children Learn Business Rules Since Childhood

All kids in this family know everything about this business. There’s a well-known saying which characterizes this situation best of all – they live in each other’s pockets. They see what their parents do every day. Parents frequently ask their kids to do this or that task. They know that it is necessary to invest in the next generation and they do this since childhood. However, successful families will never press their kids to come into their family business. Unfortunately, when children join their family business only because their parents force them to do this, in all probability, they will become poor successors. If the owner is interested in business development, the success is guaranteed. If no, nothing good will come out of it.

So, what should parents do to raise successful performing successors?

  • Parents should be passionate about what they do.
  • Show that this business is very important.
  • Show that it is necessary to be a responsive and reliable owner.
  • Raise them as leaders.

These parents will never yank their kids off the case.

Family Business is More Important Than Money

Keep in mind that successful families have a set of values to which they are committed, and these values are even more important than money. The main formula for success is to set the right goals. Everything should be planned. They know what particular goals they want to achieve, and they will go above and beyond to tackle those challenges. Furthermore, every family member works hard to turn all the ideas into reality.

Except for planning, it is also necessary to do something. Translating all these values into actions is their number one priority.

They Use New Innovative Tools to Run Their Businesses

Considering the number of all digital achievements today, it is a sin not to use them. Such tools as online advertising, e-commerce or social media are the best modern tools to promote your business. Unfortunately, previous generations couldn’t use them. The impact of modern technologies on business is great! Those family businesses for whom technology is a challenge aren’t successful. Therefore, if you see that parents can’t understand what technological achievements to implement, help them. The younger generation is usually more tech savvy.

One can run a successful family business only due to the powerful teamwork. Each family member goes under a full head of steam to achieve their goals. Simply put, the success of the family business depends on the desire of each family member to achieve common goals.

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The Simplest way to make the most out of Amazon Accountants

Amazon Introduces New Tablet At News Conference In New York

the staff of the Ridgewood blog

Ridgewood NJ, As an Amazon merchant, you need to be very careful when it comes to dealing with finances. It is possible to end up making extreme losses due to poor accounting methods. This means you will not be accountable for all the money you make as an Amazon seller. There is a need to seek some financial advice from well-experienced accountants. They will give you directions on how you need to go about the whole process of bookkeeping.

Some of the things you will be able to learn about include the following:

• Paying for Amazon marketing

• Understanding the whole process of taxation

• Single out the high fees incurred

When you understand the above functions there are a number of benefits which are bound to come your way. As an online entrepreneur, you will soon become competitive. You will expand your business and also attract many customers. Your sales will be significantly high hence maximizing your profits.

Accounting is very important to you as an Amazon seller. It will help you understand your income statements, maintain accurate and up to date records and lastly make wise financial decisions that will promote your business in a way that suits you. It is evident that entrepreneurs want to grow day in day out. They will always want to make the most out of the opportunities that come their way. As an Amazon seller, you are an entrepreneur in the making. You really have to be very competitive so that you can get an edge other fellow amazon merchant. To reach that feat you need to be a good manager when it comes to handling money. You need to keep track of your inflows and outflows. This can be achieved by getting insight from a professional on how the whole process of bookkeeping goes about.

Handling finances have never been easy. It is even worse if you do not have the slightest idea of how accounting is undertaken. This is why you need to make the most out of Amazon Accountants. These are professionals who understand the whole procedure of keeping track of deposits and revenues that are attached to Amazon merchants. How do you take advantage of these professional accountants?

Use their insight to set your goals

As an Amazon merchant, you need to be aware of where you are heading. You need to have a reasonable target of where you want your business to be in the future. Take that initiative of making decisions that will help you maximize your business. You will obviously need some reliable insight from accountants when it comes to setting goals. Listen carefully to the directives offered to you by your personal accountant. The advice should help you identify earning trends, employ significant accounting methods, minimize workload, and understand correct supplier lead-times. By doing that, you will be able to achieve your set targets.

Get skills on managing cash flow

As an Amazon seller ensure you have enough stock all the time. Your customers should never miss out on a product on a mere fact that it is out of stock. This means you will need to have steady suppliers. These suppliers should be paid in due time so that they can keep supplying you with products. Also, you need to ensure you respect lead-times. You need to ensure products or services reach buyers in the most appropriate time. An accountant from Amazon will advise you on how to go ahead with all those fundamental processes. There will be an emphasis on you keeping accurate records. This helps to keep track of all the transactions involved in managing cash flows. Be attentive as you receive guidance from those accountants.

Minimize workload

There is a possibility of having too much workload to deal with as an entrepreneur. This might have a negative impact in your venture let alone leading to losses. It is up to you to minimize that workload so that you can start enjoying some significant benefits as an Amazon merchant. The question is, how do you go about this whole process? You can outsource some services or activities. For instance, advertisement of your products and services. This approach will give you more time to focus on how to grow your business.


Amazon sellers tend to face a lot of challenges. One of the challenges is the inability to manage finances and be accountable for every sent. This calls for the need of seeking help from an accountant on how to go about the whole procedure of maintaining accurate financial records. The end result is a successful career as an Amazon seller commanding a large following of customers.

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Ridgewood Fire and Police Respond To A Business Emergency at 1am

photo by Wahid Essafi

Ridgewood NJ, “B” Shift responding to a local business to tape a tarp up after the front window of their store collapsed at 1 AM. many residents are well aware that anytime any place you can rest assured the Ridgewood Police and Fire department will be there to help! 

this was posted in a Facebook group by the business owners  :

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Developing Your Ecommerce Store Brand

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photo by ArtChick

the staff of the Ridgewood blog

Ridgewood NJ, With billions of consumers shopping online everyday, neglecting your ecommerce brand is never a good idea. To lead a small business well, you must be able to present a consistent brand. By developing a consistent brand and molding it to consumer expectations, your ecommerce site can become very successful. However, making too many changes to your brand may alarm a steady flow of consumers. However, neglecting to create and evolve your brand can stunt ecommerce growth. Consider some ways that you can develop a top-tier ecommerce brand for a business that thrives.

Stick to Your Brand’s Values and Mission Statement

If you look around at every eminent online retailers, they are known for stellar values and outstanding mission statements that revolve around the consumers that they serve. Consistency with your brand’s values and mission statement is key to building a solid brand. The sooner that you commit to developing an original brand, the quicker that your ecommerce store can reap the benefits. Developing a brand online requires defining a clear mission that resonates with customers, and sticking to the values that consumers look for. Once you start to define the pillars of your brand, you can construct your ecommerce store to reflect them. Brand pillars provide a strong foundation, so your business plans and marketing strategy should support these factors. Brands that build a reputation for quality products, meaningful innovations, and excellent customer service often outshine their competitors.

Use Social Media to Skyrocket Your Brand

The Pew Research Center reports that tons of people from various demographic populations log in to social media on a daily basis. Social media platforms are ripe with branding opportunities. In this day and age, any ecommerce store that wants to attain maximum growth must brand itself well on social media. This makes social media a ripe terrain for popularizing your brand and taking your ecommerce store to the next level. In addition to spreading knowledge of your brand using great posts and vivid images, the capacity to go viral at a moment’s notice is very real. Collaborating with social media influencers who have responsive followers can also prove to be a source of welcome attention and sales.

Utilize Split Testing to Increase Conversions

Using split testing can help you decide the best brand colors, logo designs, headlines, captions, placement settings, and a host of other factors to increase conversions in your ecommerce store. If customer traffic is already booming and feedback is positive, then no major changes are necessary. Instead, you can influence customers to promote and share information and reviews about your business. Examining your conversion rates to determine traffic flow and click-through rates to your landing and checkout pages can help you benefit from the traffic you have, and raise those rates.

Alter the Consumer Experience Through Feedback

Maintaining consistent feedback with consumers is important to build a recognizable brand. An ecommerce store that lacks an alluring brand can quickly fall to the wayside. Business owners who are deciding what changes to make to their site should consider consumer feedback before making a move. If people are already responding to you brand, you may simply need to increase traffic. Using a effective magento enterprise alternative can help business owners create a captivating ecommerce site that proves a superior experience for consumers. With an attractive ecommerce site, it is easier to get consumers to make a purchase, and return for more. However, if people already approve and celebrate your brand, making too many changes to can shake up loyal members in your customer base.

Changing your company’s logo or name is often not a good idea if you have already created a significant following, but focusing on improving customer the experience is necessary. Although a brand’s mission and overall values should remain consistent, the experience your brand offers may require an upgrade The Medium suggests that customers are looking for a fantastic experience, and you can elevate your brand by providing one. Modern consumers appreciate and enjoy a highly functional website, excellent loading speeds, a smooth purchasing process, and a variety of payment options. By enhancing factors that affect the customer experience, you increase satisfaction and maximize customer retention.

The overflow of technological changes has caused many business owners to revamp their brands to gain customers and maintain relevance in the market. If you already have a unique brand, you should think twice about changing major factors associated with it. If your site is having trouble attracting consumers, then revamping your brand may be one of the wisest choices that you can make. Companies are also making the decision to link together with other companies (B2B) to grow to tremendous heights. Understanding if you need to be more flexible with your brand depends on the feedback you receive from customers. In order to make the right decisions, you need to have an accurate perspective of how consumers see your brand , and then use that information to guide you forward.

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NJGOP Chairman states the Obvious New Jersey Needs to Improve It’s Business Climate

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file photo by Boyd Loving

the staff of the Ridgewood blog

Trenton NJ,  NJGOP Chairman Doug Steinhardt released the following statement on President Trump’s State of the Union Address: “President Trump is taking our country in the right direction. His policies are earning new, well-paying jobs, helping small businesses thrive and lifting America’s economy to new heights. “While America grows, our home state of New Jersey lags behind. It’s time for New Jersey to fight back and tell Democrats in Trenton that we have had enough of the burdensome tax increases and strangling regulations. It’s time for both parties to come together and take action on improving New Jersey’s business climate and making our state more affordable.”

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NJBIA President Calls Murphy’s Minimum Wage Law Irresponsible


the staff of the Ridgewood blog

New Jersey Business and Industry Association President and CEO Michele N. Siekerka issued the following statement regarding the $15 Minimum Wage law signed by Governor Murphy today.

“After calling for a responsible, slow and predictive pathway to increasing the minimum wage, we are disappointed that our policymakers have put into place a plan that will result in a 35 percent cost increase to New Jersey’s small businesses, when including the increased wage and payroll taxes, within just 11 months.

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Senator Anthony Bucco Warns Murphy’s Minimum Wage Law will lead to Layoffs and Automation

The Robot from Lost In Space

the staff of the Ridgewood blog

Trenton NJ, Senator Anthony Bucco said a law signed by Governor Phil Murphy today to raise the minimum wage in New Jersey from $8.85 to $15 per hour will force small business owners to make tough choices about staffing levels and the adoption of labor-replacing technologies.

“As a small business owner, I understand how difficult it is to maintain employees’ jobs and benefits when we’re constantly faced with new taxes and expensive mandates from the State,” said Bucco (R-25). “I have no doubt that the huge costs being forced on employers by Governor Murphy and the Democratic legislature will lead to reduced hours for workers, layoffs, and the faster adoption of automation technologies that already are driving workforce reductions in many industries.”

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Trenton Lawmakers Continue to Chase Small Business and Jobs Out of New Jersey

the staff of the Ridgewood blog

Ridgewood NJ, Expanding New Jersey’s paid family leave law to apply to more small businesses and dramatically increasing benefits is simply too much for companies to absorb, the New Jersey Business & Industry Association (NJBIA) said today.

The bill, which is scheduled for a vote today in both houses, would apply the law to companies with 30 or more employees instead of 50. It would also double the amount of paid leave from six weeks to 12 and increase the amount employees can be paid when taking leave.

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Araya Rebirth is expanding!!!!

Dear Friends and Colleagues,

It is with great pleasure that I share with you, as we approach our 19th year in business this April, that we are expanding!

Some office space has became available upstairs in the beautiful historic building we are located in and I could not pass up the opportunity to create a space that would be serene, quiet, private and give us chance to expand on our workshop offerings as well as services. I am also happy to share that our Crystal Healer, Corissa, will be utilizing the space as our partner. She will offer services as well as monthly healing circles and have beautiful energized crystals available for purchase. The space offers two additional treatment rooms to our four on the first floor as well as a “whisper room” waiting area.

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