Businesses stay clear of using Super Bowl name
January 31, 2015 Last updated: Saturday, January 31, 2015, 1:20 AM
By TERRY TANG
THE ASSOCIATED PRESS |
* Companies steer clear of NFL’s strident defense of the title of that event on Sunday
PHOENIX — It is the game that must not be named — at least not without permission.
For most people, the game Sunday between the New England Patriots and Seattle Seahawks is the Super Bowl. But for many business owners, it’s simply the “big game” or “game day.”
Radio hosts are tripping over their tongues and airport signs are carefully worded to keep from referring to it as the Super Bowl, a trademarked name the NFL strictly polices. Mom-and-pop shops and large companies hoping to cash in on the game — but also not wanting to run afoul of league lawyers — have found ways to color inside the lines.
Tyler Ellis, whose Coney Island Grill is located within the downtown Super Bowl Central village, is selling souvenir tie-dyed shirts. The garments say “Coney Island 2015” as well as “the big game.” The $15 shirts come in pink, red, blue and green.
Fortunately, the restaurant owner was fully aware of the league’s reputation for coming down on trademark infringers.