Howard Schultz, boss of Starbucks, told baristas to write ‘RaceTogether’ on cups in an effort to stimulate debate about racism
Twitter users quickly branded the campaign ‘patronizing’ and ‘cringe-inducing’, and subjected executives to a wave of mockery
One user pointed out that no black people featured in publicity photographs for the campaign
Corey duBrowa, a Starbucks PR executive, was forced to delete his Twitter account as he felt ‘overwhelmed by the volume and tenor of the discussion’
By JAKE WALLIS SIMONS FOR MAILONLINE
PUBLISHED: 03:51 EST, 18 March 2015 | UPDATED: 11:07 EST, 18 March 2015
Twitter has ruthlessly mocked Starbucks campaign for the company’s new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.
One user tweeted, ‘I don’t have time to explain 400 years of oppression to you & still make my train’, while another pointed out, ‘y’all realize there are no coloured hands in the press photos right’.
A third speculated, ‘maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun’.
Read more: http://www.dailymail.co.uk/news/article-3000260/Starbucks-PR-fail-Twitter-mockery-causes-coffee-executive-delete-account-customers-say-NOT-want-talk-racism-ordering-coffee.html#ixzz3UouRuuSZ
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