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Starbucks Virtue Signaling

Starbucks Ridgewood

May 29,2018

Starbucks : An open letter to Starbucks customers from executive chairman Howard Schultz

This afternoon Starbucks will close more than 8,000 stores and begin a new chapter in our history.
In 1983 I took my first trip to Italy. As I walked the streets of Milan, I saw cafés and espresso bars on every street. When I ventured inside I experienced something powerful: a sense of community and human connection.
I returned home determined to create a similar experience in America-a new ‘third place’ between home and work-and build a different kind of company. I wanted our stores to be comfortable, safe spaces where everyone had the opportunity to enjoy a coffee, sit, read, write, host a meeting, date, debate, discuss or just relax.
Today 100 million customers enter Starbucks® stores each week. In an ever-changing society, we still aspire to be a place where everyone feels welcome.
Sometimes, however, we fall short, disappointing ourselves and all of you.
Recently, a Starbucks manager in Philadelphia called the police a few minutes after two black men arrived at a store and sat waiting for a friend. They had not yet purchased anything when the police were called. After police arrived they arrested the two men. The situation was reprehensible and does not represent our company’s mission and enduring values.
After investigating what happened, we determined that insufficient support and training, a company policy that defined customers as paying patrons-versus anyone who enters a store-and bias led to the decision to call the police. Our ceo, Kevin Johnson, met with the two men to express our deepest apologies, reconcile and commit to ongoing actions to reaffirm our guiding principles.
The incident has prompted us to reflect more deeply on all forms of bias, the role of our stores in communities and our responsibility to ensure that nothing like this happens again at Starbucks. The reflection has led to a long-term commitment to reform systemwide policies, while elevating inclusion and equity in all we do.
Today we take another step to ensure we live up to our mission:
FOR SEVERAL HOURS THIS AFTERNOON, STARBUCKS WILL CLOSE STORES AND OFFICES TO DISCUSS HOW TO MAKE STARBUCKS A PLACE WHERE ALL PEOPLE FEEL WELCOME.
What will we be doing? More than 175,000 Starbucks partners (that’s what we call our employees) will be sharing life experiences, hearing from others, listening to experts, reflecting on the realities of bias in our society and talking about how all of us create public spaces where everyone feels like they belong-because they do. This conversation will continue at our company and become part of how we train all of our partners.
Discussing racism and discrimination is not easy, and various people have helped us create a learning experience that we hope will be educational, participatory and make us a better company. We want this to be an open and honest conversation starting with our partners. We will also make the curriculum available to the public.
To our Starbucks partners: I want to thank you for your participation today and for the wonderful work you do every day to make Starbucks a third place for millions of customers.
To our customers: I want to thank you for your patience and support as we renew our promise to make Starbucks what I envisioned it could be nearly 40 years ago-an inclusive gathering place for all.
We’ll see you tomorrow.
With deep respect,
Howard

12 thoughts on “Starbucks Virtue Signaling

  1. Starbucks partners (that’s what we call our employees)
    Is there something wrong with calling an employee an employee?

  2. If they leave some closed it would not bother me,coffee is too bitter and overpriced.

  3. “FOR SEVERAL HOURS THIS AFTERNOON, STARBUCKS WILL CLOSE STORES AND OFFICES TO DISCUSS HOW TO MAKE STARBUCKS A PLACE WHERE ALL PEOPLE FEEL WELCOME.”.
    .
    They are so full of it…
    .
    .
    Let’s see what happens when someone in a KKK robe walks into the store and orders a black coffee
    .
    or less radical….
    Someone in dressed in full Nazi regalia coming in for a Tall Latte after finishing a World War II renenactment.
    .
    or less radical…
    Someone wearing a MAGA hat coming in to order a Frappachino.
    .
    I can go on…
    .

  4. No need to go on 2:41 we already get that you don’t like the idea of a company conducting a seminar on unconscious bias and hopefully giving people tools to recognize it and combat it.

  5. It’s all bs , what’s next ,

  6. “I went to Italy and had fantastic coffee and pastries at charming little cafes in beautiful piazzas. This inspired me to come home and build ten thousand hideous storefronts with the worst coffee ever sold in the United States at several times the price, but with cute quasi-Italian names. It worked!!!”

  7. One man’s unconscious bias is another’s natural sense of decency. “Unconscious bias” as a social indictment is even more amorphous (and likely to be abused by political partisans) than “incivility”. Sorry progressive bitter-clingers and deranged Hillary worshipers–this new line of BS will not work either.

  8. The modern workplace is following the script of Invasion of the Body Snatchers. Noone is permitted to keep the set of mores they’ve known since childhood and that was handed down by their parents. Telling the Emporer he has no clothes is the ultimate mortal sin. Christianity is passé. All must worship at the PC altar or be deprived of their livelihood.

  9. i don’t know – – we could have used some of this training before our last council election where two candidates refused to call out their supporters who went on an anti – church diatribe. Racism in all forms is wrong. Conscious or unconscious..

  10. Probably isn’t unconscious when it’s printed on shiny cardboard and mailed to thousands of people.

  11. This is how it works…
    .
    If a BLACK man walks into a Starbucks populated with all WHITE employees and patrons and the BLACK man feels uncomfortable – THAT is WHITE RACISM expressed as unconscious bias.
    .
    If a WHITE man walks into a Starbucks populated with all BLACK employees and patrons and the WHITE man feels uncomfortable – THAT is WHITE RACISM expressed as unconscious bias.
    .
    GET IT?
    GOOD.
    .

  12. I’d like to start a new movement to show Starbucks my appreciation of their diversity training.
    Everyone is welcome to use their bathrooms without making a purchase.
    Let’s create a “take a dump at at Starbucks ” day,
    These liberal liberal idiots deserve what they asked for.

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