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‘Do Better for Business’ Video Campaign to Shed Light on New Jersey’s Anti-business Policies

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the staff of the Ridgewood blog

Trenton NJ, with Gov. Phil Murphy and some lawmakers continuing to advance policies that will harm New Jersey businesses of all sizes, NJBIA is launching a Do Better for Business awareness video campaign to hold them accountable and to bring more concise visibility to anti-business policies that require change.

“While the bad form of Governor Murphy’s sudden and costly reversal on taxing New Jersey’s largest job providers is the latest impetus for this effort, it is sadly not the only one,” said NJBIA President and CEO Michele Siekerka.

“The governor and certain lawmakers often talk about their support of New Jersey businesses, but unfortunately their actions don’t follow their words, or their words don’t tell the full story. Frankly, we don’t believe they prioritize the importance of our job creators nearly enough, which is why New Jersey has the business reputation that it does.

“At the same time, we know there is great support and genuine appreciation of our businesses, small and large, amongst the public. So, the goal of this campaign is to bring them more public support and greater awareness to our business challenges, in a more palatable form, to effect meaningful change.”

On a regular basis throughout the FY25 Budget Season, NJBIA will be rolling out short-form, explainer videos and factoids on social media to show where policymakers are harming New Jersey businesses, or not providing full context for what they deem as business successes.

The videos and other material will appear on NJBIA’s social media channels, at, on NJBIA’s YouTube page and on NJBIA’s weekly “Minding Your Business” program on News 12+.

To kick off the Do Better for Business campaign, NJBIA has released the following short-form videos:

Additionally, NJBIA will be providing comments from business owners about their unfiltered feelings about New Jersey’s business climate under current state leadership.

“These are the boots on the ground, from New Jersey companies of all sizes, who have to deal directly with the costliest taxes and regulatory burdens in the nation,” Siekerka added. “Our policymakers need to be held to account for the burdens being placed on them on an all-too-regular basis.”

“We look forward to bringing more awareness to the plight of New Jersey businesses and encourage our news media to shine a spotlight on their challenges, and the policies that impact them the most.”

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2 thoughts on “‘Do Better for Business’ Video Campaign to Shed Light on New Jersey’s Anti-business Policies

  1. This is what you get from liberal socialists who hate capitalism! Murphy wants to keep NJ in a welfare state where jobs are scarce and depending on government is up!

  2. Don’t worry, Cranky, Yelling Uncle Joe will save the day!

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