Ranking number one on Google search is a dream that all businesses and website owners share. Reaching that top spot, or even having a place in the top 3, brings a huge number of benefits to your organization, from increased traffic and visibility on your site to potentially skyrocketing sales, which can take your business to the next level. Unfortunately, a high ranking on Google does not happen by chance, and it is a big task, even for the most skilled and knowledgeable marketers. However, there are various factors that have been proven to seriously enhance the chances of claiming that number one spot.
This article is a guide to how a web page becomes number 1 on a Google search.
User-Friendly Website Design
Nowadays, as mobile phones and tablets have become the preferred device for most people, Google typically favors mobile-friendly websites. The experts from AaronKnight.com.au explain that your website should be optimized for mobile devices and easy to navigate for all users to ensure user satisfaction, and this includes intuitive navigation, clear calls to action, and immediate answers to questions.
Your website’s loading speed is also another factor that you should take a look at since slow loading speeds can negatively affect your ranking on Google. Conducting tests with the help of tools like Gtmetrix can help you recognize issues in your site’s responsiveness. From there, fundamental adjustments can be made by making the design simpler or ensuring adaptability to any size screen while still maintaining functionality.
One vital thing you will need to implement is effective Search Engine Optimization (SEO) of your website, paying particular attention to targeting the right keywords. Succeeding at SEO is all about understanding the competitive business landscape and what keywords are most important in your industry. Going head to head and trying to compete with large organizations that have seemingly-unlimited marketing budgets is certainly not a good approach, so by narrowing down the focus of your business, from more general to more specific products or services (with more specific keyword phrases), climbing up the rankings is very much doable.
Of course, relevant keywords that people actually look for on the Internet are what matter the most, so it is important to put yourself in the customer’s shoes and figure out what they will typically type in their browser when looking for a product or service like those that you offer.
Content marketing is considered to be the ultimate marketing strategy for many companies, and there are various types of content that can be used to attract potential customers, such as blog posts, newsletters, webinars, infographics, and videos. Content provided to your audience must be useful, trustworthy, and easily engageable to attract your target audience, convince them to stay longer on your site, and regularly come back for more.
By constantly providing high-quality content, you have the ability to include more keywords and accumulate more links for Google to display in the search results. However, you should also keep in mind that keywords must be naturally incorporated into your content in order for them to work their magic, or the sophisticated algorithms of Google will flag them up.
The importance of links cannot be overstated in SEO, and many SEO experts consider inbound links to be the most critical element for achieving high rankings. If other sites are linking to yours, particularly big important sites with similar content, your ranking on Google will automatically be improved as this gives your website more authority. There are many strategies you can implement to acquire third party links to your website, from adding your site to local business directories and review sites to guest posting options. Link building can be an expensive strategy, so do thorough research before making any strategic decisions.
Effective Google Ads
Although paid search campaigns are not considered organic search results, there are reasons why certain advertisements keep appearing at the top of the Google search page each time you look for something. The intention of Google is to help the users find what they are searching for as fast as possible, and therefore, top organic results are often a reflection of the users’ purpose. However, Google obviously wants to make money and will reward customers in exchange, and so paying for ads is a very effective way of improving your website’s ranking.
The reality is, there is no shortcut to getting a number 1 ranking on Google search. However, it is not an unachievable task either, and with the right approach, you can get your website the visibility that it needs to succeed. Spend the time and effort to truly understand the best strategies and make the correct tactical choices along the way, and being in that top spot could happen sooner than you think.