The Ridgewood Blog Brings a Free Market Laissez-faire Point of View to Local, New Jersey State and National Issues.
The difference between B2B and B2C is its clientele: B2C businesses are aiming for customers, B2B businesses are aiming for other businesses. A clothing store is B2C because it’s aiming for customers, but the clothing brand looking for a shop to sell their items is B2B.
Continue reading How Does a Marketing Strategy Differ Between B2B and B2C Companies?
When you can double your return on your investment for any type of B2B marketing, it makes sense to focus on perfecting your strategy and methods. Pay per click (PPC) advertising shows considerable benefits for companies that provide products and services to other businesses instead of consumers. With the help of an experienced and knowledgeable ad agency, you can realize a much higher rate of click throughs and responses from the generated leads.
