NJ Transit scrambling to protect its logos after trademarks lapsed in error
Thursday January 30, 2014, 12:00 AM
BY KAREN RO– USE
STAFF WRITER
The Record
NJ Transit is hurrying to register seven trademarks — including its well-known orange, magenta and blue bands — with the U.S. Patent and Trademark Office because it failed to renew the marks before a 2012 deadline and a six-month grace period expired.
An official at the trademark office confirmed last week that one of NJ Transit’s most recognizable trademark slogans, “NJ TRANSIT The Way To Go,” accompanied by black and white bars, bands and lines, is among the marks canceled after lapsing for more than a year.
“They are applying [for a new registration], but nothing is registered,” spokesman Paul Fucito said.
This is not the first paperwork lapse at NJ Transit: Three years ago, the agency’s website, NJTransit.com, was shut down by its Web hosting company because the agency failed to pay its domain name fee. And while this instance is not as noticeable to the public and is not likely to result in the agency losing its logos, it shows a lack of attention to detail at the agency, experts said.
– See more at: https://www.northjersey.com/news/NJ_Transit_scrambling_to_protect_its_logos_after_trademarks_lapsed_in_error.html#sthash.HxoiAP6z.dpuf
