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St. Valentine’s Day: Ancient roots stained in the blood of goats and saints

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By Eric Olsen, special to cleveland.com
on February 13, 2016 at 9:45 AM, updated February 13, 2016 at 5:31 PM

You just finish putting away all the Christmas and winter decorations and Valentine’s Day rolls around, a time for the showy expression of love, especially romantic love, in the form of mushy cards, a box of chocolate, flowers, a romantic meal, maybe jewelry – you know what you have to do.

But Valentine’s Day, formally St. Valentine’s Day, has weird ancient roots stained in blood and rites of spring.

Lupercalia

Like many major Western holidays — Christmas, Easter, Halloween — Valentine’s Day has pre-Christian pagan roots, specifically in the ancient Roman celebration of Lupercalia, which was observed February 13-15 for over 1,000 years before being abolished at the end of the 5th century. Lupercalia was an odd blend of spring purification ritual, fertility rite, and tribute to Lupa, the she-wolf who suckled the infant orphans Romulus and Remus, the founders of Rome.

The festivities began solemnly enough near Lupa’s cave on Palatine Hill, where Rome was traditionally founded, and were directed by the Luperci, the “brothers of the wolf,” who were priests of Faunus, the Roman equivalent of Pan. The festival got down to business with the sacrifice of two male goats for fertility and a dog for purity by the Luperci, who were each dressed only in a goatskin.

Courtesy, Eric Olsen

Next, two young aristocratic Luperci were led to the altar and anointed with the sacrificial blood on their foreheads, which was wiped off the bloody knife with wool soaked in milk. A feast followed and then thongs were cut from the skin of the sacrificed animals and the Luperci, who were by then feeling quite festive, frolicked about the Palatine district.

In the 1st century, Greek historian Plutarch portrayed the scene. “Many of the noble youths and of the magistrates run up and down through the city naked, for sport and laughter striking those they meet with shaggy thongs,” he wrote. “And many women of rank also purposely get in their way, and like children at school present their hands to be struck, believing that the pregnant will thus be helped in delivery, and the barren to pregnancy.” Maybe a few of the lads took it upon themselves to help out with the latter, but one can only speculate.

By the 5th century, the festival had been abandoned to the “rabble” in what was by then Christian Rome, and was finally banned altogether at the end of the decade as an unseemly and licentious display. Not a lot of hearts and flowers per se, but the festival, at least originally, was a playful and flirty ode to fertility.

https://www.cleveland.com/entertainment/index.ssf/2016/02/st_valentines_day_-_ancient_ro.html

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St. Valentine beheaded

st valentines

On February 14 around the year 278 A.D., Valentine, a holy priest in Rome in the days of Emperor Claudius II, was executed.

Under the rule of Claudius the Cruel, Rome was involved in many unpopular and bloody campaigns. The emperor had to maintain a strong army, but was having a difficult time getting soldiers to join his military leagues. Claudius believed that Roman men were unwilling to join the army because of their strong attachment to their wives and families.

To get rid of the problem, Claudius banned all marriages and engagements in Rome. Valentine, realizing the injustice of the decree, defied Claudius and continued to perform marriages for young lovers in secret.

When Valentine’s actions were discovered, Claudius ordered that he be put to death. Valentine was arrested and dragged before the Prefect of Rome, who condemned him to be beaten to death with clubs and to have his head cut off. The sentence was carried out on February 14, on or about the year 270.

Legend also has it that while in jail, St. Valentine left a farewell note for the jailer’s daughter, who had become his friend, and signed it “From Your Valentine.”

For his great service, Valentine was named a saint after his death.

https://www.history.com/this-day-in-history/st-valentine-beheaded?cmpid=Social_FBPAGE_HISTORY_20160214_366715037&linkId=21244997

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State by state breakdown on how much Americans spend on Valentine’s Day gifts

love is in the air

photo by ArtChick

February 13,2016

the staff of the Ridgewood blog

Ridgewood NJ, With Valentine’s Day quickly approaching, I wanted to gauge your interest in a story about American spending habits around the romantic holiday, the topic of a recent survey conducted by Finder.com, a personal finance comparison and education site. The survey, which polled over 3,000 Americans, covered a ton of interesting data points, including how much people spend and the differences in spending based by state, length of relationship and gender. It also looked at secret spending, where a partner knowingly hides purchases from their significant other. If you’re interested, I’d be happy to share the findings, some of which include:

Respondents in Kansas spent the most on their partners on Valentine’s Day, with an average spend of $117, followed by Nevada ($112), Idaho ($111), North Dakota ($108), Hawaii ($102), Arkansas ($93), Virginia ($87), Florida ($83), California and South Carolina ($82).
The states that spent least on their Valentine were New Hampshire ($31) and South Dakota, Delaware, Maine, Vermont, Wyoming and Kentucky (all $36).
34% of Americans plan to celebrate Valentine’s Day by going to a restaurant
Those who are in 2 to 5 year relationship will get the highest valued gifts
Married couples were the most likely not to buy a gift at all
30% of Americans have hidden purchases from their loved ones

To check out the state by state breakdown of how much Americans spend, visit – https://www.finder.com/valentines-gifts-2016

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UNREAL® LAUNCHES LIMITED EDITION UNREAL LOVE VALENTINE’S DAY TINS WITH RIDGEWOOD WHOLE FOODS MARKET®

UNREAL
UnReal answers consumer trend to give chocolates that are delicious and all-natural, made without unhealthy ingredients or excess sugar, as a show of real love

February 10,2016

the staff of the Ridgewood blog

Ridgewood NJ,  UnReal announced today that it has partnered with Whole Foods Ridgewood at 44 Godwin Ave and other regional Whole Foods Market stores to offer two of its all-natural chocolate candies in limited edition tins and bags for Valentine’s Day. Available in stores, and online through UnReal, the limited edition tins and bags feature unique artwork designed by world-renowned illustrator Steve Simpson and are fun for all types of Valentines – friends, family, co-workers, and lovers, alike.
Ridgewood families to purchase at the Whole Foods Market store located at 44 Godwin Ave. UnReal, the unjunked food company, has partnered exclusively with Whole Foods Market stores to offer better-for-you alternatives to share with all types of Valentine’s this season – with 40% less sugar and no artificial ingredients. Whole Foods Ridgewood is also offering a free bag of candy coated milk chocolate gems with any e-store order placed by Friday, February 12th.

“The reason for giving Valentine’s Day chocolates is to celebrate those we love in a sweet way. The chocolates we give reflect our own values, so more of us want to give something that tastes delicious, but is not made with unhealthy ingredients or mass-produced. UnReal shows our real love by giving chocolates that taste unreal and are made without artificial ingredients, preservatives, GMO’s, or excess sugar,” said UnReal’s 18-year-old founder, Nicky Bronner.

UnReal is re-inventing America’s favorite candy using sustainably sourced, fair trade, non-GMO ingredients, and less sugar than their traditional counterparts. This Valentine’s Day, the company created two limited edition UNREAL LOVE tins. One features 16 ounces of red candy coated milk chocolate gems, made with organic cacao and dairy, without any artificial ingredients, and naturally colored with beetroot juice. The second tin features 16 rich, dark chocolate peanut butter cups. The price of each limited edition, UNREAL LOVE tin is $9.99. UnReal is also offering an 8-ounce bag of its red candy coated milk chocolate gems for $4.99. Both tins and the bags are available at all Whole Foods Markets in NY, NJ, CT, MA, NH, RI and ME.

Whole Foods Market Ridgewood and other NJ locations are also offering a free bag of candy coated milk chocolate gems with any e-store order placed by Friday, February 12th, including any of the floral offerings.

“UnReal has once again outdone themselves this holiday, creating an exciting and unique gift option for Valentine’s Day,” said Kimberley Rose, Vice President of Purchasing for Whole Foods Market’s North Atlantic region. “Between the beautiful, limited edition packaging and the delicious, high quality chocolates, what’s not to love? Pairing it with our double dozen roses is about as easy and fail-proof as Valentine’s gift giving can get!”

To get your own UnReal chocolate candies, visit Whole Foods Market Ridgewood at 44 Godwin Ave- or to purchase online, visit https://www.getunreal.com.

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Vift launches a Valentine’s Day Break-Up Kit

broken-heart-sad-wallpapers-pics-for-boys

February 9 ,2016

the staff of the Ridgewood blog

Ridgewood NJ, while most couples are planning a romantic night for Valentine’s Day, others are hoping to cut ties before Sunday and go into the weekend single and ready to mingle. For those looking for a compassionate way to end things with a significant other, video messaging company Vift has launched a Break-Up Kit to help.

Vift is an online “video gift” platform that allows people to send recorded or uploaded video messages that arrive in sync with your package delivery. With Vift’s new Break-Up Kit, you can send your soon-to-be ex a gift to help them transition back into single life, along with a personal video that they receive via text/email when your gift arrives at the door. Gifts range from tissues and Netflix subscriptions to a Single’s cruise in three different gift options:

  • The “I’m Not Ready To Be In A Profile Picture With You” package;
  • The “We’re Perfect… For Other People” package;
  • The “I Want To Grow Old Without You” package.

For more information, visit: https://go.vift.com/valentines.

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Join the B.Witching team for a fun class of Love Potion Crafting

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The Ultimate Valentine’s Celebration!
Join the B.Witching team for a fun class of Love Potion Crafting
Class includes instruction and all crafting supplies. Learn to mix herbs and fragrances to formulate your own bath salt potion & roll beeswax and blend fragrances to create a Valentine’s Day candle.
Class dates:
Thursday Feb 11, 2016 from 5-7pm
Friday Feb 12, 2016 from 5-7pm
Saturday Feb 13, 2016 from 12-2pm
Saturday Feb 13, 2016 from 3-5pm
Saturday Feb 13, 2016 from 6-8pm (Adults Only—BYOB)
$25 per person paid in advance – $30 per person day of event.
Space is limited to 10 people per class and they sell out quick! Reserve space in person or by calling our Ridgewood Store. Not recommended for children under 6 years of age. The perfect Valentine’s Day Ladies Night Out, Girl Scouts or Mommy & Me Event!

B.Witching Bath Co. LLC
11 S. Broad Street, Ridgewood, NJ 07506 Tel: 201-444-0333
www.bwitchingbathco.com