
Key verbatim assumptions/findings taken from the Village Council commissioned parking study prepared by Walker Associates:
Easing crowding does not, in and of itself, create a new revenue stream; it transfers revenue
from other metered spaces in the Village. The garage will likely encourage people to come
downtown who have been avoiding it due to parking constraints, but this is not a quantifiable
revenue stream and is not included in our analysis. More conservatively, we project the
following net new revenue streams for the garage:
• The 72-space Brogan Cadillac lot on South Broad Street at Essex Street and at the 92-
space Ken Smith Motors lot just east of the train tracks and north of Franklin Avenue are
going to be demolished for development. Both of these dealerships have closed and
lease out their parking. The Ken Smith Lot is permit parking for downtown employees.
The Brogan Lot accommodates commuters during the day and is leased out for
restaurant valet parking at night. We anticipate these demand streams would transfer
to the garage.
• We understand from Village staff that there are other restaurants downtown that use
valet services in private lots that would use the garage instead (probably doing away
with valet service since self-park options would be easier).
• The Village used to have 120 non-resident commuter permits, but doubled non-resident
permit rates because there was not enough space for these commuters. Currently
there are very few non-resident commuters parking in the train station area. The Village
plans to reduce the non-resident commuter rate to $875/year to increase that demand
stream again.
It is typical in downtowns that the revenue stream in a given garage is not sufficient to cover its
operating costs and debt service. Downtown parking systems are just that – systems – that rely
on pooled revenue from all resources, and especially the on-street meters (which tend to
have the highest turnover), to cover the higher cost associated with building and operating a
garage. This is the case in Ridgewood, where the net new revenue projected for the garage
is not projected to offset its expenses. Therefore, our revenue projection includes all downtown revenue and all expenses associated with the parking system. To operate the
garage and have a revenue-positive parking utility (with funds available for other parking lot
maintenance projects), we project that the Village will increase meter rates as follows:
• In 2016, meters will be extended until 9 p.m. and meter rates on key downtown streets
will increase to 75¢.
• In 2017, 75¢ meters will be increased to $1 and the rest of the on-street and off-street
meters will increase to 75¢.
• If needed, rates would increase by 25¢ after five years.
• Commuter permit rates would increase by $25 in 2021 and 2025.