According to YouTube’s Official Blog, viewers watch one billion hours of videos daily. This proves videos are largely consumed and can contribute immensely to marketing efforts. Marketers also agree that videos have given a positive ROI. It makes a perfect option for SaaS companies.
So, which content should make up a SaaS video production for the best result?
In this article, we will talk about six videos you need to incorporate into the video marketing plan of your SaaS company. These videos will help your customers understand your product better and boost sales.
1. Product Demo
This video showcases everything your product can do and how it can help your customers. Use product demos to show your audience how your software can benefit you. You can do an animation or screen recording with a monologue from an expert in the company.
When crafting the product demo, ensure that the content describes the product from scratch like your viewers don’t understand anything about the product. Also, the video must explain your development as a solution to their problem. Include a call to action to show your audience how to place an order.
Product demos can be posted on YouTube, the Website and other social media platforms to improve sales and conversions. Whether you check this creative video production agency or another reliable option, finding the right partner for your visual content needs can significantly enhance your brand’s online presence. Engaging videos not only attract attention but also build trust and credibility with your audience.
2. How-to videos
Humans have an insatiable appetite for learning, especially when there is a need for a solution, and this has open marketing opportunities. SaaS company can leverage this to create videos that answer frequently asked questions with value.
Make high-quality videos that are short, straightforward and easy to understand. How-to videos are different from product demos and should not be longer than 20 minutes. Keep it focused on the problem you want to help your audience solve, not the entire product feature.
3. Promo Videos
Leave an impression on your viewers by creating an eye-catching promo video to show that your product has arrived. The promo videos can run as video ads and help your breakthrough your audience’s mind.
Ensure that the video is valuable, conversational and catchy. Showcase benefits instead of features, so viewers don’t feel sold to or like a cash machine. Promo videos have a great chance of converting customers, so make sure they are produced in high-quality.
4. Social Videos
SaaS companies are often misunderstood to be rigid and boring. Hence, you need to connect with your audience’s emotions and help them perceive your company differently. Create an exciting brand story that everyone can relate to. Get professionals within the company to talk about their daily tasks, difficulties and professional development.
This storytelling technique will help humanize your brand and give your audience a peep into your company’s behind-the-scenes.
5. Testimonial Videos
The list is never complete without customer testimonials. It is proof that all you have mentioned in the how-tos, product demos, promo videos and even social videos are authentic. It adds credibility to your company. Help prospective customers imagine what it would feel like to use your product.
Feature variant of audience and focus on the customer journey. Showcase all the experiences at the different stages of the customer’s journey. Reveal specific results customers can get from using your product.
6. Expert Interviews/Webinars
Interviewing experts and showing off your product doesn’t just build credibility for your SaaS company and helps your audience see your expertise. Choose a well-known person or influencer that is related to your niche. Then, pick common questions that your audience will love to get answers to and find engaging.
Also, you can organize webinars to educate your customers on particular challenges they face. Use webinars to guide them down through the sales funnel. It can be scheduled or pre-recorded. Inviting experts to webinars can also help your audience trust your solutions.
Final Thoughts
Videos are the consumers’ favorite content type that uses high-quality and valuable videos to beat competitors. You can repurpose your existing articles into videos or embed videos in your articles. Videos help SaaS companies explain technical features the easiest way.
You should consider any or all of the six types of video content discussed to boost sales and improve conversions. Maximize these strategies for the best results.
