Camaron Diaz
Stars’ charity work ‘ineffective’
Celebrity promotion of charities is ineffective at raising awareness but can make the stars more popular with the public, a study says.
A survey of more than 2,000 people found two thirds could not link any celebrity with a list of seven well-known charities and aid organisations that they worked for.
Stars did not support charities for self promotion, but this was the unintended outcome of their work, researchers concluded.
The seven organisations mentioned in the survey were Action Aid, Amnesty International, CAFOD, Christian Aid, Oxfam, Save the Children and the Red Cross.
Speaking about their study which also used focus groups, Professor Dan Brockington, of the University of Manchester, and Professor Spencer Henson, of the University of Sussex, said: “Our survey found that while awareness of major NGOs (non-governmental organisations) brands was high, awareness of celebrity advocates for those brands was low.
https://www.belfasttelegraph.co.uk/news/local-national/uk/stars-charity-work-ineffective-30492858.html
I could have told them that. It’s only done for the celebrity’s image. Same deal with their charitable donations which are tax deductible and huge image pumpers.