>Ka-Chung! How All Christmas Music Doubles Radio’s Ratings
10:30 PM PST 12/5/2011 by Paul Bond
Tired of hearing “White Christmas” on holiday rotation? There’s no escaping it, as more stations make the lucrative switch to the yuletide format.
This article appeared in the Dec. 9 issue of The Hollywood Reporter magazine.
More and more radio channels have been switching their formats to all Christmas, all the time — a consistent winner for radio even during a brutal 2008-2009 revenue downturn, which ended last year when the U.S. radio industry took in $20.1 billion, up 8 percent from the previous year.
https://www.hollywoodreporter.com/news/christmas-music-radio-station-ratings-269928
