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Bumble Lays Off 30% of Workforce Amid Strategic Shift: What It Means for the ‘Feminist Dating App’

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the staff of the Ridgewood blog

Ridgewood NJ, Bumble, the popular online dating and networking platform where women make the first move, has announced a significant organizational restructuring. On Wednesday, shares of Bumble Inc. surged over 26% following a new securities filing that revealed plans to lay off 30% of its workforce, approximately 240 positions.

🚨 Major Layoffs Signal Strategic Shift

The Austin-based tech company, founded by Whitney Wolfe Herd in 2014 after her departure from Tinder, is aiming to refocus its operations and drive long-term growth. Bumble stated that the job cuts are part of a reconfiguration of its operating structure to better align with strategic priorities.

A Bumble spokesperson shared with CNBC:

“Our focus now is on moving forward in a way that strengthens our core business, continues to serve our members effectively, and positions us for future growth.”

The restructuring will result in estimated charges of $13 million to $18 million in the third and fourth quarters of 2025. However, the company expects annual savings of $40 million as a result.

📉 Bumble’s Market Struggles

Once valued at $7.7 billion, Bumble’s market cap has dramatically declined to about $538 million as of Tuesday’s market close. Since its IPO debut in 2021, the company has struggled to maintain momentum amid increased competition and shifting user engagement in the dating app space.

Founder Whitney Wolfe Herd, who previously stepped down as CEO, returned to the role in early 2024, signaling a renewed focus on innovation and leadership stability.

📈 Updated Financial Outlook

In conjunction with the layoff announcement, Bumble also revised its Q2 financial forecast:

  • Expected revenue: $244M to $249M (up from $235M to $243M)

  • Adjusted EBITDA: $88M to $93M (up from $79M to $84M)

These projections offer a glimmer of optimism for investors and stakeholders watching the brand’s turnaround efforts.

💬 What’s Next for Bumble?

Despite financial setbacks, Bumble continues to position itself as a trailblazer in the online dating industry, with over 50 million users across 190 countries as of 2023. The company remains committed to its “women-first” mission and plans to reinvest savings into new product development and technology to stay competitive.

The platform also continues to diversify with features like Bumble BFF and Bumble Bizz, offering networking and friendship tools beyond dating.

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