The Board of Education approved student participation at Ridgewood High School in the Social Norms Prevention Campaign conducted through Rowan University. Social Norms is a proactive prevention model that encourages safe habits for students by correcting common misperceptions college and high students have regarding the prevalence of at-risk behaviors among their peers. The initiative was pioneered by Dr. Wesley Perkins of Hobart & William Smith University, who found wide disparity between students’ descriptions of their alcohol consumption and their perceptions of their friends and classmates drinking habits. Because perceptions influence decision-making, the Social Norms approach discourages at-risk behavior by publicizing the true nature of student social behavior. For example, while the media coverage of student drug use and binge drinking on high school and college campuses creates the impression that at-risk behavior is more pervasive than it is, the Social Norms message attempts to correct that misconception. The idea is that if students know the truth they will feel less pressured to engage in dangerous
practices themselves. By using hard data collected in surveys, Social Norms dispel the notion that most students binge drink on a frequent basis.
Because studies at the college level have shown success in reducing alcohol intake among targeted populations, the Social Norms approach has been modified for middle schools and high schools. The purpose is again to promote healthy behaviors through conveying positive, inclusive, and empowering messages that provide information on the true nature of social behavior among their peers. Statistics are accumulated using web-based surveys. Consent forms for individual students to participate will be mailed to parents or guardians. Because of New Jersey statute (18A:36-34) concerning parental consent, only students who have signed parental consent forms will be allowed to take part in the web-based survey. The study has been designed to protect each student’s privacy. The results of the survey will be used to determine which healthy behaviors are student norms and that message will be communicated via a multi-media campaign, including the use of posters, flyers, advertisements in student newspapers, bulletin boards, and newsletters.
