Field Station: Dinosaurs Takes Its Final Bow in Bergen County — But Its Story Isn’t Over
the staff of the Ridgewood blog
In a year when New Jersey’s film and television industry is booming, one beloved Bergen County attraction is stepping into the spotlight for one final season — and perhaps a new act altogether.
Field Station: Dinosaurs, the outdoor, family-friendly dinosaur-themed park located in the Henry Hoebel area of Leonia, is closing out its final year under a five-year lease with Bergen County. But while the dinosaurs may be roaring their last in this location, their legacy may be far from extinct — thanks to renewed interest, educational momentum, and a big break on national television.
From Pandemic Setbacks to National Exposure
Like many cultural institutions, Field Station faced severe challenges during the pandemic. The park rebounded from COVID-era closures only to be hit by Canadian wildfire smoke in 2023 and extreme heatwaves in 2024. These unpredictable weather patterns are part of why the park — originally a for-profit business — could not renew its lease as it transitions into a nonprofit model.
“This summer marks a pivotal moment,” said park director Guy Gsell. “We’ve been a place of wonder and learning for families for 15 years.”
The park’s $75,000 annual lease proved difficult to maintain, with public records showing the last payment made in early 2022. Still, rather than retreat, Field Station leaned into its educational mission — booking hundreds of school trips and summer camps, more than doubling its group bookings.
Lights, Camera, Transformation: Field Station Gets a TV Boost
Just as the park was finding its footing again, national television came calling. CNBC’s hit show “The Fixer”, hosted by business guru Marcus Lemonis, selected Field Station for a makeover after a national search.
“Obviously something we do sparked the show’s interest,” Gsell said. “When they approached us, we couldn’t pass up the opportunity.”
While the results of Lemonis’s advice will remain under wraps until the episode airs, the impact has already been significant. “We had to do some real introspection,” Gsell said. “The process helped us refocus on what we do best: educate, inspire, and entertain.”
Supporting New Jersey’s Creative Ecosystem
Field Station’s moment in the national spotlight comes at a time when New Jersey is rapidly becoming a hub for film and television production. With tax incentives, state-of-the-art studios, and unique outdoor locations, the Garden State is increasingly the go-to destination for creatives — and Field Station is a prime example of the type of story-rich, visual gem producers love.
New Jersey’s growing reputation in the entertainment industry not only attracts productions — it elevates local institutions, like Field Station, giving them access to new audiences and revitalization opportunities. As the park looks beyond its Bergen County location, its educational focus and cinematic charm position it perfectly for a new era of partnerships, possibly within New Jersey’s expanding film ecosystem.
One Last Roar — But Not the End
As Field Station: Dinosaurs prepares for its final season at its current site, it remains committed to delivering hands-on, educational experiences to children and families.
“While this is our last summer here,” said Gsell, “the insights we’ve gained may very well lead to a rebirth of our prehistoric adventure — maybe even bigger and better.”
Whether it’s through future nonprofit ventures, expanded educational offerings, or integration with New Jersey’s vibrant entertainment industry, Field Station: Dinosaurs’ next chapter is just waiting to be written.
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