photo 1971 Ford Pinto
the staff of the Ridgewood blog
Detroit MI, in a blow to its electrification ambitions, Ford Motor Company has reported a projected $4.5 billion loss from its electric vehicle (EV) division in 2025 — up sharply from last year’s $3 billion estimate. Over the past three years, Ford has lost close to $15 billion on EVs, raising eyebrows across the auto industry and among investors.
Despite these staggering numbers, Ford appears to be pushing full speed ahead with its EV program. But with unit losses estimated at over $52,000 per vehicle in 2024, critics are questioning whether it’s time to take a detour from the Biden administration’s now-dismantled EV mandates.
Ford’s EV Division — In the Red and Still Accelerating
Ford’s EV arm, dubbed Model e, has already lost $1.8 billion in the first half of 2025, according to the company’s Q2 financial release. Ford expects full-year losses to reach $4.5 billion, more than double the $2.1 billion lost in 2022.
And the bleeding isn’t new:
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2023 EV Loss: $4.7 billion
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2024 EV Loss: $5.1 billion
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2025 Projected EV Loss: $5.5 billion?
These cumulative losses have ballooned to almost $15 billion — a painful figure even for a legacy automaker.
High Volume, High Losses
Ford’s plan to scale EV production to 600,000 vehicles per year by 2024 hasn’t come cheap. Energy analyst Robert Bryce calculated that in 2024, Ford lost a jaw-dropping $52,113 for every EV sold. Ouch.
While Ford has tried to position its EV pricing strategy as a “leadership move”, cutting prices on its F-150 Lightning trucks to match declining battery costs, the financials are far from encouraging.
A Company Still Making Billions — Just Not on EVs
Despite the EV woes, Ford is not exactly broke. In Q2 2025, the company raked in $45 billion in revenue and posted $1.9 billion in net income — but that profit came from legacy internal combustion vehicles and commercial operations, not the green dream.
CEO Farley’s Spin: “Slower Is Better”
Ford CEO Jim Farley is staying upbeat, saying that a slower pace of EV adoption may actually help early players like Ford. “EV customers are brand loyal and we’re winning lots of them,” he said.
Sure, Jim. But it’s hard to keep winning when each “win” costs you fifty grand.
The Biden EV Mandate Is Gone — Will Ford Finally Hit the Brakes?
With the endangerment finding overturned and federal EV mandates effectively dead, the road ahead is now wide open for Ford to recalibrate. But will it?
Ford has invested billions in EV infrastructure, including a $3.5 billion battery plant in Michigan, a project that Virginia rejected for good reason. With no federal whip cracking anymore, this could be Ford’s moment to return to its industrial roots — and save itself from financial ruin.
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Lunacy.
By the way, Harley Davidson electric motorcycles follow the same pattern of losses.
I’m still waiting for one of these eco warriors to explain how we are going to deal with these big expended car batteries once they need replacing.