Clinical trials over 18 months have already suggested that the product, named Geneu (pronounced ‘gene you’), reduces fine lines and wrinkles by up to 30 per cent within just 12 weeks
Scientists hail the most ‘advanced anti-ageing serum’ in the world
New research suggests skincare tailored to individuals’ DNA may be the best way to combat the appearance of ageing
By Sarah Knapton, Health Editor
7:00AM GMT 30 Nov 2014
Those who believe that beauty is only skin deep may need to think again.
A most advanced anti-ageing serum ever created is going far deeper in the pursuit of the ultimate skincare regime, right into our DNA.
By studying the genetic code, experts can discover how fast the body degrades collagen – the structural protein which keeps the skin plump and supple – and the level of antioxidants which protect against damaging free radicals.
Clinical trials over 18 months suggested that ‘Geneu’ – pronounced ‘gene you’ reduces fine lines and wrinkles by up to 30 per cent within just 12 weeks.
But, intriguingly, it has not been created by a cosmetics giant, but by one of Britain’s leading scientists.
