The Great Unfollow: Global Study Suggests We’ve Hit ‘Peak Social Media’—Why Gen Z Is Logging Off
the staff of the Ridgewood blog
Ridgewood NJ – After two decades of explosive growth, is the social media boom finally slowing down? A new global study suggests that the answer is yes, particularly when looking at how much time users are spending on major platforms.
A massive survey of 250,000 people for the Financial Times found that global social media use declined in 2023 and 2024. While the overall user base continues to grow, the crucial metric of engagement—the time people spend scrolling—has likely peaked, offering a glimmer of hope to experts concerned about the negative effects of social media addiction on youth development.
