In the era of sports entertainment, the final score no longer tells the whole story. Traditional sports betting has traditionally relied on broad outcomes — who wins, the margin of victory, or the total points scored. But in an era of on-demand viewing and instant gratification, individuals are seeking more interactive and real-time experiences. There comes the micro-betting — the fast, the furious, the absolutely exploding form of betting that allows sports fans to bet on individual plays, moments, and decisions taken in a game. From the next pitch in baseball to whether the next football play is going to be run or pass, micro-betting is taking sports fan engagement by storm.
Continue reading Beyond the Final Score: How Micro-Betting Is Changing Fan Engagement
