The ‘Joe Tea’ Exit: Why Another Iconic Jersey Brand is Swapping Montclair for Pennsylvania

the staff of the Ridgewood blog

Trenton NJ, New Jersey just lost a little more of its flavor. Joe Tea, the homegrown brand that started on the streets of Hoboken and the boardwalks of the Jersey Shore, is officially packing up its headquarters.

The company—famous for its “Two Little Guys” logo and global distribution—is moving its base of operations from Montclair, NJ, to Bensalem, PA. This departure isn’t just a change of scenery; it’s a calculated financial move fueled by massive incentives from the Keystone State.

Continue reading The ‘Jersey Exit’ Continues: Another Iconic Brand Flees for Better Incentives