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The Legacy of Duke Habernickel: Remembering the King of Mail-Order Fashion

Habernickel Family Park3

The Legacy of “The Man Who Dressed America by Mail”: Remembering Haband’s Max “Duke” Habernickel III

the staff of the Ridgewood blog

Ridgewood NJ, the world of American retail has lost a true visionary. Max “Duke” Habernickel III, the charismatic force who transformed Haband from a local Paterson startup into a national mail-order powerhouse, passed away on January 3, 2026, at the age of 92.

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