When it comes to casino SEO, few people have been in the trenches longer than Tommy McDonald, founder of SerpLogic — a veteran link builder known for cutting through the fluff and ranking hard-to-rank sites since 2012.
We sat down with Tommy to talk casino link building in 2026: what’s working, what’s dangerous, and how to build links that actually last in one of the most competitive SEO verticals on the planet.
