
The Legacy of “The Man Who Dressed America by Mail”: Remembering Haband’s Max “Duke” Habernickel III
the staff of the Ridgewood blog
Ridgewood NJ, the world of American retail has lost a true visionary. Max “Duke” Habernickel III, the charismatic force who transformed Haband from a local Paterson startup into a national mail-order powerhouse, passed away on January 3, 2026, at the age of 92.
Continue reading The Legacy of Duke Habernickel: Remembering the King of Mail-Order Fashion

