TV flickers as viewers find new screens
David Crow and Shannon Bond in New York
Record numbers of Americans are unplugging their subscriptions
When 24m US viewers tuned in to watch Donald Trump slug it out with his rivals for the Republican presidential nomination, Fox News made television history, recording record ratings for a non-sports cable broadcast.
However, those who followed the political jousting on social networks had a common complaint: despite partnering with Facebook to host the debate, Fox News had made it virtually impossible to watch the event online.
Twitter users traded links with illicit livestreams and lambasted the network’s failure to cater for “cord-cutters” or “cord-nevers” — people who have either ditched their pay-TV subscription or have never signed up for one.
The disconnect between the knockout ratings and the incredulity of young, media-savvy viewers appeared to support the central thesis of broadcasters and pay-TV providers: cord-cutting might be fashionable for trendy elites, but it has yet to make a dent in “real” America’s love affair with television.
https://www.ft.com/cms/s/2/e6c79d46-4104-11e5-9abe-5b335da3a90e.html#axzz3j3g4yeNo
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