The ‘Joe Tea’ Exit: Why Another Iconic Jersey Brand is Swapping Montclair for Pennsylvania

the staff of the Ridgewood blog

Trenton NJ, New Jersey just lost a little more of its flavor. Joe Tea, the homegrown brand that started on the streets of Hoboken and the boardwalks of the Jersey Shore, is officially packing up its headquarters.

The company—famous for its “Two Little Guys” logo and global distribution—is moving its base of operations from Montclair, NJ, to Bensalem, PA. This departure isn’t just a change of scenery; it’s a calculated financial move fueled by massive incentives from the Keystone State.

The $3 Million Move: Why Pennsylvania Won

The relocation comes on the heels of a major financial win for Joe Tea (operating as The Two Little Guys Company). The Pennsylvania Industrial Development Authority approved a $1.2 million loan to help the brand acquire a new industrial facility at 1324 Adams Road in Bucks County.

The deal by the numbers:

• Total Project Cost: $3 Million

• Interest Rate: A competitive 4.25%

• Term: 15 years

• The Result: A full relocation of world headquarters and expanded manufacturing capabilities that New Jersey couldn’t match.

From Hoboken Roots to Global Shelves

Founded in 1998 by Steven and Ann Prato, Joe Tea is a true Jersey success story. What started as a local favorite in delis and gas stations grew into a powerhouse found at Whole Foods, Walmart, and Amazon.

While the tea will still be on shelves, the tax revenue, jobs, and “World Headquarters” status are leaving the Garden State for good.

A Growing Trend: The “Jersey Exit”

Joe Tea isn’t the only giant heading for the door. Just last week, ExxonMobil announced it is moving its legal incorporation from New Jersey to Texas.

ExxonMobil CEO Darren Woods cited a “more business-friendly climate” as the primary driver—a sentiment echoed by many business leaders who feel New Jersey’s regulatory environment is stifling shareholder value.

“Texas has made a noticeable effort to embrace the business community… creating a policy and regulatory environment that allows us to maximize value.” — Darren Woods, ExxonMobil CEO

What This Means for North Jersey

The loss of an iconic brand like Joe Tea raises serious questions about North Jersey’s ability to retain small-to-mid-sized manufacturers. As Pennsylvania continues to aggressive court NJ businesses with low-interest loans and tax credits, the “Jersey-made” label is becoming increasingly rare.

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