Gambling Insider published a report recently, showing that New Jersey’s sports wagering revenue had increased by 52.9% to hit $91.9 million. Interestingly, online platforms alone accounted for $91.2 million, highlighting how they have become popular entertainment destinations for residents.
You don’t have to visit a physical location to participate. With just a good internet connection and a smartphone, you can place wagers on your favorite team from any place at any time. Remember, Morgan Stanley cites such convenience as a critical factor that about 77% of customers consider when making a purchase decision. And since online betting companies offer it, it makes sense to see more New Jerseyans turn to online sports wagering.
But since punters want experiences beyond just convenience, sportsbooks must be innovative to cater to their needs. This is precisely what is happening with brands targeting this American state. By taking advantage of contemporary tech trends, these brands are able to provide relevant experiences that keep punters returning for more.
Catering to the need for mobile-friendly sites
As much as desktop betting can be convenient because of large screen sizes, there are times when punters may want to use their mobile phones. It can be frustrating if they can’t do so seamlessly just because they switched to devices with smaller screen sizes. This can lead to increased churn rates, causing the industry to stagnate. Can you believe that, according to JDM Digital, about six in ten consumers may never return to such mobile-unfriendly designs?
Since no one wants to incur such losses, sportsbooks have been integrating responsive designs. This helps eliminate the need for continuous pinching or zooming, as websites adjust automatically to fit multiple screen sizes. Responsive designs also help improve page loading times. They remove the need for numerous site versions, decreasing HTTP requests and the amount of code resources needed to load a page.
Punters, including those from New Jersey, love such websites and will likely become loyal to them. You don’t want a website buffering after you’ve just placed some live odds. Thanks to responsive designs, bookmakers can now cater to this need for fast-loading websites, ensuring they reach as many punters in the state as possible.
Meeting the growing need for proper online security
With cyberattacks increasing daily, you only want to interact in a secure environment that won’t expose you to attacks. Remember, as the sports betting industry expands, cybercriminals become more interested in it because of the increased availability of customer data. And with New Jersey ranking second in America in money wagered per capita, it shouldn’t be surprising that cybercriminals are increasingly targeting its wagering industry.
Fortunately, a good number of bettors know this trend and have become even more careful. Most will often investigate wagering platforms to ensure they are secure before interacting. Some of the investigated features include two-factor authentication (2FA) and SSL encryption. 2FA is a favorite for many because it protects users from up to 99.9% of targeted attacks.
So, even if a password is compromised, a player can interact with peace of mind knowing their accounts are still safe. SSL encryption, on the other hand, improves security by enciphering online communications from internet spies. Realizing the growing need for safe interactions, betting companies have been using these technologies to appeal to security-conscious players in the state.
Speaking their language
Nothing feels as good as clicking your favorite streaming channel to find a recommended playlist that looks precisely like you. This reduces the hassle of finding something relevant to listen to and keeps you more engaged. It is a similar trend in the betting industry. Companies now analyze bettors’ experience, preferred sports and betting patterns to suggest highly relevant wagers.
Suppose you’re a football fan who frequently bets on parlays. A platform can provide tailored promotions for upcoming NFL games featuring your preferred teams to make the wagering experience more engaging. According to WiserNotify, personalizing experiences this way can increase retention rates by 44% and significantly cuts customer acquisition costs.
And besides personalizing, you want to maintain relevance by localizing experiences. For instance, because credit and debit cards are among the most popular payment options in the state, most bookmakers have integrated them. This reduces the burden of acquiring new information, especially for newbies. It also gives the impression that you care about regional preferences, which may lead to higher conversion rates.
Better customer support
The days when bettors were okay waiting ages to receive feedback on their queries are long gone. Offering such experiences today gives competitors an upper hand. And since instant gratification is one of the primary allures of sports betting, the need for instant responses only continues to increase.
Interestingly, companies are aware of this and have adjusted. Most of them have support teams that are available 24/7 every day of the year to help reduce lags in processing customer questions. According to Help Scout, providing excellent customer services makes it possible to businesses to retain up to 93% of customers who love such experiences.
It isn’t accidental that online sports betting has dominated New Jersey. Bookmakers targeting this region have adopted strategic ideas to maintain their appeal in an age where customer preferences are quickly changing. This makes it possible to cater to almost every need, explaining why the industry has become popular in this American state.
