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Ad Wars ,Gannett the Owner of the Bergen Record Sues Google

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the staff of the Ridgewood blog

Ridgewood NJ, Gannett the owner of Northjersey.com (the Bergen Record) and the largest newspaper publisher in the US, filed a federal lawsuit against Google and its parent company, Alphabet. Gannett claims the tech giant is violating antitrust laws by holding a monopoly over the digital advertising business and controlling how publishers buy and sell ads online, leading to less revenue for publishers and Google’s ad rivals.

Google has led the US digital advertising market for years, though the company appears to be losing its hold on the space due to competition from TikTok and Amazon. In 2022, Google earned $224B from its digital advertising business, making up nearly 80% of its overall revenue. Gannett’s complaint alleges Google earned more than $30B in revenue from selling ads to publishers in 2022—six times more than the combined digital advertising revenue of all US news publishers.

Google is also faces antitrust challenges from the US Justice Department, which filed a suit in January, and the European Commission, which filed a similar case last week.

The European Commission’s preliminary findings in an investigation that dates back to 2021 into whether Google violated EU rules by allegedly “favoring its own online display advertising services to the detriment of competing providers.”

“We are concerned that Google may have illegally distorted competition in the online advertising technology industry, also known as ‘ad tech,’” European Commission Executive Vice President Margrethe Vestager said in remarks published last week.

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One thought on “Ad Wars ,Gannett the Owner of the Bergen Record Sues Google

  1. Love the irony !

    Gannett destroyed so many newspapers in this country.

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