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Advertising spending online expected to surpass print this year
January 20, 2012 | 2:04 pm
U.S. online advertising spending is expected to grow 23.3% to $39.5 billion this year, pushing it ahead of total advertising spending in print newspapers and magazines, according to an eMarketer report.
Meanwhile, print advertising spending is expected to fall to $33.8 billion in 2012 from $36 billion last year, the market research company said.
“Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping more advertisers — and more large brands — put a greater share of dollars online,” said David Hallerman, eMarketer’s principal analyst.