
Tool celebrates the Supreme Court’s approval of same-sex marriage
Critics say Facebook is using it to monitor how views spread online
But Facebook has denied using it to collect user data on behaviour
The site has previously come under fire for altered the news feeds of almost 700,000 users in a huge psychological data experiment
By ELLIE ZOLFAGHARIFARD FOR DAILYMAIL.COM
PUBLISHED: 13:17 EST, 29 June 2015 | UPDATED: 09:06 EST, 30 June 2015
Your Facebook feed is probably looking a little more colourful this week.
In celebration of the Supreme Court’s approval of same-sex marriage, the site is offering users a tool to overlay their profile photos with a rainbow filter.
And it’s proved hugely popular. Within a few hours of the ‘Celebrate Pride’ tool launching, more than a million people changed their profile photos.
But while it may seem like Facebook’s intentions are noble, some people have accused the social network of carrying out another psychological test on its users.
Favebook does conduct tests on users all in the name of offering us relevent content, and offering advertisers qualified targeted ads. They study the users and their relationships to others.
Those annoying “personality tests”, share to show your support for someone or something, or people looking for one million likes. Those are all feeding into your personality profile that is used to sell you things.
Please stop asking me to play Candy Crush, Like something stupid or take a personality assessment. Online you are known by your friends and you are making us both look bad..
I always chuckle at some of my FB contacts. The very ones who scream about privacy are often the very same ones who give a running commentary on everything about their lives.