When it comes to standing out in the crowd that is today’s market, it’s extremely important for you as a business owner to work on different tactics to get ahead of the competition. The most common, as well as probably the best way to do, so is through advertising. What better way to do so than through the most commonly used search engine – Google.
All of that being said, to help you get a better grasp of why Google ads are a great way to approach advertisement as well as what do google ads even represent – in this article, we have listed everything that you need to know about Google ads.
First Things First
For you to understand the advantages of Google ads, you need to understand the basics of what this term even represents.
Google Ads is a paid advertising platform that is, at its core, basically a marketing channel that is known as pay-per-click. This means that you, the advertiser, are going to pay per click or per impression on an ad in question.
That being said, this is a pretty effective way to drive qualified traffic, or good-fit customers to your business, because Google is the most commonly used search engine. So, by opting for Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits, all of those being extremely important for your business.
Why Should You Choose Google?
As we have previously mentioned – Google is the most used search engine. Google is receiving over a staggering 5 billion search queries a day. This statistic is in line with the fact that the Google Ads platform has been around for almost two decades.
Google is a platform most commonly used by people from all around the world to ask questions that are answered with a combination of paid advertisements as well as with organic results. One more relevant statistic to business owners is that, according to Google, advertisers make $8 for every $1 they spend on Google Ads.
How to Achieve the Best Results
Now, the thing is, no matter how good the platform that you are using to advertise your business, there still are some important things that are going to impact the success of the advertisement that is entirely up to you, so let’s talk about that.
Relevance is the Key
As with any advertising medium that there is – the way that you represent your business is how your audience is going to perceive you. Before opting for any ads, the experts from this website state that you must understand the nuances of your business, as well as the goal of the products or services that your business provides. Understanding these variables as well as incorporating them in your campaign to your advantage is the key value that is going to separate your business from your competitors.
Choosing Your Keywords
When we talk about relevance, keywords are the first thing that should be assessed. Choosing your keywords is no easy task, even though it sounds pretty simple. If your keywords happen to be too broad and vague, Google is probably going to end up placing your ad in front of the wrong audience. The wrong audience, which means fewer clicks and overall, just money down the drain.
That being said, be sure to adjust your keywords in such a manner that they represent the best match when it comes to your ads with your target audience.
QS – What is It and How Should You Work On It
Your Quality Score (QS) is the ranking system that Google uses to determine how your ad should rank. Quite intuitively, the higher your rank, the better your placements are going to be. The good thing is that Google is going to tell you your Quality Score, but improving it is entirely up to you.
Don’t Overlook Your Landing Page!
The last thing that you need to have in mind is the quality of the page that anyone that is going to click on your ad is going to land to. Be sure to keep the page user friendly so that the person navigating it is going to be able to do so efficiently, as well as to supply the page with all the relevant data.
In the end, it’s entirely up to you whether you are going to choose google ads or some different medium to do your advertisement. Whatever you choose, one thing is certain: the importance of your reach and online presence can never be overlooked. So, do your research, be sure not to fall back on the most recent and effective marketing strategies, and good luck!