Lego misses U.S. Christmas rush with new ‘Frozen’ sets
DECEMBER 3, 2014 LAST UPDATED: WEDNESDAY, DECEMBER 3, 2014, 1:21 AM
BY KATARINA GUSTAFSSON AND BENJAMIN KATZ
BLOOMBERG NEWS |
Kids in North Jersey and elsewhere in the U.S. asking Santa for a “Frozen” Lego set won’t find it under the tree this year — unless their parents travel to Santa Claus’ back yard to make them happy.
One of the Lego sets that will be out in 2015.
Lego, Europe’s biggest toymaker, will add a product based on Walt Disney Co.’s animated hit film to its Disney Princess line in the U.S. in January. The toy will go on sale in the Nordic and Baltic regions, as well as select other northern European markets between Dec. 13 and Dec. 19, said Vicki Stoltz, a Lego brand manager.
The post-Christmas release date means that Lego is missing out on offering a “Frozen” product in the U.S. at a time when items related to the movie are ranked as most desired by American girls. Lego, which generates about half its revenue at the holidays, tops the list of items wanted by boys in the world’s biggest economy, the National Retail Federation said last week.