file photo RHS
By Dino Flammia June 8, 2017 2:23 AM
Centennials. iGen. The Founders.
Any name you choose, the generation following millennials remains a mystery to those who will end up being their bosses.
But the oldest segment of Generation Z — somewhere in the age range of 17 to 21 years old — is hitting the workforce in the fashion of full-time employment and internships. Businesses and trend followers hope to get a better feel for what they’re all about.
“We don’t fully know their generational essence,” said James Hughes, an economist and demographer at Rutgers University. “We don’t have a good handle on them yet because we don’t have much experience dealing with them.”
Hughes said the post-millennial generation has been examined in several marketing studies, but they have not been the subject of true academic research.
“You can say they’re a connected generation. More than any other generation, their smartphone is their tie to everything else. They’re certainly technologically savvy, even more so than millennials,” Hughes said.
Read More: Move over, millennials: NJ businesses looking at undefined ‘Generation Z’ | https://nj1015.com/move-over-millennials-nj-businesses-looking-at-undefined-generation-z/?trackback=tsmclip