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Caffeine Crash: Starbucks CEO Niccol Orders Major Store Closures and 900 Job Cuts to Fund “Back to Starbucks” Turnaround

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SHOCKWAVE: Starbucks Slashes 900 Jobs, Closes Stores—Is Your Local Coffee Shop Safe?

the staff of the Ridgewood blog

Ridgewood NJ, in a bold and painful move to reboot the coffee giant’s performance, Starbucks CEO Brian Niccol announced Thursday a sweeping corporate restructuring that includes shutting down a number of underperforming U.S. stores, eliminating approximately 900 non-retail positions, and implementing a hiring freeze.

Continue reading Caffeine Crash: Starbucks CEO Niccol Orders Major Store Closures and 900 Job Cuts to Fund “Back to Starbucks” Turnaround

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It’s Just Not Cool Anymore: Brian Niccol Steps into Starbucks CEO Role Amid Challenges and Declining Sales

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the staff of the Ridgewood blog

Ridgewood NJ, on Monday, Brian Niccol officially steps in as the new CEO of Starbucks, taking the reins as the company faces declining sales and a falling stock price. Starbucks made headlines in August when they announced Niccol’s appointment, replacing Laxman Narasimhan, who served as CEO since March 2023.

Continue reading It’s Just Not Cool Anymore: Brian Niccol Steps into Starbucks CEO Role Amid Challenges and Declining Sales