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Caffeine Crash: Starbucks CEO Niccol Orders Major Store Closures and 900 Job Cuts to Fund “Back to Starbucks” Turnaround

Starbucks Ridgewood

SHOCKWAVE: Starbucks Slashes 900 Jobs, Closes Stores—Is Your Local Coffee Shop Safe?

the staff of the Ridgewood blog

Ridgewood NJ, in a bold and painful move to reboot the coffee giant’s performance, Starbucks CEO Brian Niccol announced Thursday a sweeping corporate restructuring that includes shutting down a number of underperforming U.S. stores, eliminating approximately 900 non-retail positions, and implementing a hiring freeze.

Continue reading Caffeine Crash: Starbucks CEO Niccol Orders Major Store Closures and 900 Job Cuts to Fund “Back to Starbucks” Turnaround