Tool celebrates the Supreme Court’s approval of same-sex marriage
Critics say Facebook is using it to monitor how views spread online
But Facebook has denied using it to collect user data on behaviour
The site has previously come under fire for altered the news feeds of almost 700,000 users in a huge psychological data experiment
By ELLIE ZOLFAGHARIFARD FOR DAILYMAIL.COM
PUBLISHED: 13:17 EST, 29 June 2015 | UPDATED: 09:06 EST, 30 June 2015
Your Facebook feed is probably looking a little more colourful this week.
In celebration of the Supreme Court’s approval of same-sex marriage, the site is offering users a tool to overlay their profile photos with a rainbow filter.
And it’s proved hugely popular. Within a few hours of the ‘Celebrate Pride’ tool launching, more than a million people changed their profile photos.
But while it may seem like Facebook’s intentions are noble, some people have accused the social network of carrying out another psychological test on its users.