- … and 1 in 5 pluck their eyebrows.
- 10% said they would be prepared to go into debt buying grooming products.
- Interactive map included showing how long men across the country spend grooming.
Times have changed. Only a few years ago, the idea of a man spending more than a few minutes on his grooming regime – a dab of deodorant, a squirt of hair gel – would have been laughable. But – some might say thankfully – attitudes have changed. Perhaps it’s the boom in social media, making it acceptable for people to portray themselves more and more on camera, or the rise in US reality shows. All this has required the average male to up his game, knowing that he might be compared to what others see on social media or TV – and encourage him to make the most of himself.
