Local companies trying to grow on a limited budget lose traction when customers see different versions of the brand in different places. A truck wrap may show one logo, the storefront sign may use a different font, and the website header may not match either. Business cards may list one phone number while online listings show another. Those inconsistencies do not reflect poor service, but they do make it harder for people to remember the business name and recognize it later.
Continue reading Cost-Effective Brand Awareness Strategies for Growing Local Companies
