Have you ever purchased something just because you saw someone you admire, know or respect post about it on social media ? The person who motivated you in your buying decision is known as an Influencer.
Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views. While it’s a new phenomenon in marketing , many consumers may be more familiar with what we used to call “celebrity endorsements” or on a micro level a referral.
