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From Mom to Mogul: How Kim Vaccarella’s Search for the Perfect Beach Bag Led to a Multi-Million Dollar Business

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the staff of the Ridgewood blog

Ridgewood NJ, In 2008, Ridgewood mom Kim Vaccarella was on a quest for the perfect beach bag—one that could carry all her family’s beach supplies without being ruined by sand and water. Her search yielded no results, so she took matters into her own hands. Armed with a sketch and foam sheets, Vaccarella created a prototype of what would eventually become the “Bogg Bag.”

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