???? Global Matcha Craze: A Booming Industry Faces a Brewing Crisis
the staff of the Ridgewood blog
Ridgewood NJ, From cafes in Los Angeles to tea farms in Kyoto, the global matcha obsession has ignited a surge in demand that far outpaces supply. Once a ceremonial beverage, matcha is now the centerpiece of drinks, desserts, skincare products—and even social media trends. But this green gold rush is causing strain at every level of the industry, raising a critical question: Will matcha’s popularity be its downfall?
