October 4,2017
the staff of the Ridgewood
Flemington NJ, Steve Kalafer the owner of one of New Jersey’s largest car dealerships is pulling his television advertisements during NFL games due to players’ protests during the national anthem.
Steve Kalafer through his dealerships sells 16 brands of cars in dealerships in Flemington, Clinton and Princeton and he is not the only one .
After a double digit decline in rating last year (for the NFL)and the same if not worse for this year according to ad age , ““A number of factors have conspired to cast a bit of a pall over this year’s NFL market, which some insiders say is the softest since the Great Recession of 2008,” Ad Age points out. “For example, a number of marquee clients have slashed their pro football spend, while a few load-bearing categories aren’t committing anywhere near as many dollars to the NFL as they did a year ago.
By most accounts, the NFL was dealing with almost a 20% drop due to the antics that started with Colin Kaepernick last fall, and that was before this last weekend when the whole NFL decided to disrespect this great country with flag protests . So far Football fans have not been happy with what is perceived as over paid millionaires complain about the country that gave them so much opportunity.
After President Donald Trump expressed his disgust of players taking a knee in protest of the national anthem, the NFL responded by supporting the antics. By some estimates over 200 players, as well as coaches and owners, on countless teams “took a knee” this past weekend.
Fans began fleeing the game in droves, so much so that DirecTV was compelled to offer refunds to customers seeking to cancel their NFL package subscriptions.