It is not an uncommon fact that the legal industry is a highly competitive space. This is evident to both those just starting new law firms and the established ones. The traditional methods, which include the use of a referral network and word-of-mouth strategy, are not effective enough to have an incredible edge in the industry. So, what legal firms are doing is leveraging digital marketing to promote their businesses. SEO (Search Engine Optimisation) is one of the effective strategies in digital marketing. Law firms use it in legal marketing to achieve growth. SEO strategy gives their websites needed search engine ranking and builds their credibility and trust with potential targeted audiences. One of the key components of successful SEO is SEO performans takibi (SEO performance tracking), which helps law firms monitor the effectiveness of their SEO efforts and make data-driven adjustments for continuous growth.
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