JANUARY 18, 2016 LAST UPDATED: MONDAY, JANUARY 18, 2016, 1:21 AM
BY DEENA YELLIN
STAFF WRITER |
THE RECORD
Swim clubs around North Jersey are treading water against a wave of declining membership by reaching out to new members and retooling their programming to appeal to a broader demographic.
Club managers say they’re trying to counter the national trend of waning interest, which they attribute to changing demographics, alternative recreational venues and working parents who lack the time to sit by a pool all summer.
“There’s no question we’re seeing a decline,” said Lauren Syre, manager of the Harrington Park Swim Club, whose membership has dropped over the past decade from 350 families and a long waiting list to 280 families and no waiting list. To attract new members, Harrington Park has added a snack bar and more activities, such as family barbecue night and movie night.
Like other swim clubs, it also has opened membership to a wider audience, including out-of-towners and those who want to come on a part-time basis.
The Stonybrook Swim Club in Hillsdale, Brookside Racquet & Swim Club in Allendale and the Teaneck, River Edge, Alpine, Palisades and Leonia swim clubs and Woodside Swim and Tennis Club in Edison also have implemented promotional ventures such as yoga, adult-only lap lanes, paddle boarding, live band shows, campout parties, ice cream socials and lower membership fees.
