North Jersey towns’ Super Bowl parties may lack the Super brand
Sunday, November 10, 2013 Last updated: Monday November 11, 2013, 5:41 PM
BY CHRISTOPHER MAAG
STAFF WRITER
The Record
Secaucus hopes to attract thousands of people to its Super Bowl event. If everything goes right, the celebration — planned for Buchmuller Park, just four miles from MetLife Stadium — will include an ice skating rink, food trucks, a beer garden, ice sculptures, warming stations, synchronized swimmers and a black tie ball.
What the celebration may not have is any official connection to the Super Bowl or the National Football League.
Largely because local officials have found it so difficult to find businesses to help pay for the event without violating the strict sponsorship rules of the NFL and the Super Bowl Host Committee, Secaucus Mayor Michael Gonnelli said, his town probably will avoid the league altogether.
Well fuck them. I hope the state department of taxation gets their piece of the action for this game. Every player’s earnings, every team’s earnings, and the host committee’s earnings on the use of the ‘brand’ are taxable as NJ income due to the ‘nexus’ with NJ.