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>“My Community” Editor said:

Don’t be too quick to suggest an on line newspaper is the way to go!

The Ridgewood News publishes several successful weeklies to many local districts. They are distributed gratis and are the most financially solvent of all the Newspapers. They produce AD income.

PS the Ridgewood News as one of the “Legally Required” municipal notice publications,can’t be given away. It’s rates and costs are determined by verified “paid distribution circulation. That includes the Record.

On line pages and Blogs don’t produce advertisers income for many employees and are self serving.

Says this well informed “My Community” Editor, without a payroll to meet, but with a large protected readership list (not for sale)that many would like to have or use.

Reader answer :

you must work for North Jersey Media. Defending the Dinosaur Media and not recognizing that the move to all forms of digital media is basically inevitable.

As for “Legally required” notices, that is more of a nod to the unions. Have you seen a classified page section lately? It’s wafer thin. Public notices (billed at a heavy discount) are the great majority of the column inches. Soon, we’ll see the “legally required” move to the town/village site (like ridgewoodnj.net) or on video channels (Cablevision, FiOS,etc)

The carbon-based model is dying a slow and painful death. If they only read “Being Digital” by Nicholas Negroponte in the early 90’s, they would have a clue now.

As for the Record, if they are not the most self-serving paper I have ever read, I’m not sure who is. I stopped bying it, except for Sundays, over a year ago and my recycling crate barely gets full in a month.

I’m not saying that blogs are the only place to advertise, but ads in all new media are on a steep ascent. My money is on them.

Only one way to find out if your looking to run ads get in touch with the Ridgewood Blog @ [email protected]  for a rate card .